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Manager, Marketplace Strategic Initiatives – Resold; Customer Experience

Job in Bentonville, Benton County, Arkansas, 72712, USA
Listing for: Walmart
Full Time position
Listed on 2026-01-07
Job specializations:
  • IT/Tech
    Data Analyst, Ecommerce, Digital Marketing
Job Description & How to Apply Below
Position: (USA) Manager, Marketplace Strategic Initiatives – Resold (Customer Experience)

Position Summary... What you’ll do... What you’ll do…

The Manager, Strategic Initiatives will drive the customer-facing strategy, insights, and experience improvements for the Resold at Walmart program - one of the most innovative and rapidly growing focus areas within Walmart Marketplace. As part of the Central Strategic Initiatives team, you will shape cross-category customer programs and experience frameworks that elevate how customers discover, shop, evaluate, and trust Resold inventory across the marketplace.

This role owns and optimizes critical customer-facing levers including ratings & reviews, site experience and merchandising inputs, SEO and discoverability, customer feedback and surveys, GTM planning, event strategy, fraud & risk mitigation, and promotional programs. You’ll collaborate closely with Product, Site, Analytics, Trust & Safety, Marketing, Seller Performance, and leadership teams to drive scalable, customer-centric improvements across all categories participating in the Resold program.

If you are customer-obsessed, energized by building new capabilities, and eager to influence strategy - this role is for you.

Main

Roles & Responsibilities Customer Experience Strategy
  • Lead the development and execution of customer experience strategies supporting the Resold program across all categories.

  • Identifyfriction points and white-space opportunitiesimpactingcustomer trust, conversion, and satisfaction.

Experience Insights, Feedback & Optimization
  • Own customer feedback mechanisms including surveys, sentiment, and R&R insights to surface critical experience gaps.

  • Translate insights into actionable recommendations; partner cross-functionally to prioritize and implement improvements.

SEO, Discoverability & Site Experience
  • Partner with Site, Product, and Merchandising to enhance search relevance, browse quality, SEO, and discoverability for Resold listings.

  • Improve content quality, taxonomy alignment, and SKU presentation to drive customer confidence and engagement.

GTM, Events & Customer Communications
  • Develop go-to-market plans and customer-facing narratives for new features, events, and Resold experience updates.

  • Work with Marketing and Comms to drive awareness, participation, and improved customer engagement.

Fraud, Risk & Trust Enablement
  • Partner with Trust & Safety, Fraud, and Compliance toidentifyemerging risks and implement processes that protect customers andmaintainprogram integrity.
Cross-Functional Leadership & Stakeholder Alignment
  • Act as the connective tissue across Product, Analytics, Operations, Seller teams, and Marketplace leadership to ensure customer considerations are embedded in all Resold initiatives.

  • Manage progress, track KPIs, prepare communications, and ensure alignment across Strategic Initiatives and partner teams.

Ownership of Customer KPIs
  • Own metrics related to customer satisfaction, conversion, discoverability, qualityperceptions, and experience health for Resold.

  • Monitor trends and proactively address issues before theyimpactcustomer trust or marketplace performance.

You’ll sweep us off our feet if…
  • You havemarketplaceor ecommerce experience and understand the nuances of customer experience in dynamic, multi-seller environments.

  • You turn insights into strategy and can clearly articulate customerneedsto cross-functional teams.

  • You’rehighly analytical and comfortable using data to make decisions and size opportunities.

  • You can independently manage complex programs and drive to outcomes using projectmanagementbest practices.

  • You build strong relationships and influence teams without formal authority.

  • Youmaintainstructure, organization, andhigh standard sin fast-moving environments.

  • You take ownership,operate with urgency, and are energized by ambiguity and problem-solving.

  • You’veworked through organizational transformation andknowhow to drive adoption and make changestick.

You’ll make an impact by… Developing Customer Strategies for New Initiatives
  • Create business cases, articulate customer insights, and shape experience frameworks that position Resold as a trusted and differentiated offering.
Optimizing and Scaling Existing Customer Experience Programs
  • Embed customer experience KPIs into…
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