Director, Brand Management

Position Summary

Determines and directs the total proprietary brand assortment at the item level by ensuring all proprietary branded items are properly coded in the item file directing item file maintenance communicating current brand assortment to departmental teams and cross functional partners and providing various metrics of assortment scope to influence the content of product marketing messaging and signing across multiple categories and markets

Manages consistency in customer product experience across proprietary brands by developing and conducting competitive market assessments utilizing and analyzing market data to influence merchant product strategies maintaining and verifying that all proprietary branded items support the established position and providing guidance and feedback to the merchant and product development team through established calendar milestones

Directs contracts between proprietary brands and external service providers by forecasting royalty and fee volumes to project impact on margins profits and expenses overseeing and monitoring royalty and fee payments collaborating with finance and global shared services to resolve payment and posting issues identifying discrepancies in the execution of contracts while partnering with the Legal department to resolve any legal or safety issue associated with proprietary branded items determining compiling and providing brand performance metrics for licensors and contract partners overseeing and influencing processes and payment methodologies to accommodate shifts in assortment strategies monitoring and tracking performance metrics to verify vendor compliance with service level agreements and resolving performance issues and escalating them as appropriate

Oversees communications related to proprietary brand public relations social media and instore signing initiatives by identifying and capitalizing on emerging opportunities to leverage communications to fill business gaps collaborating with internal cross functional teams and third party vendors to determine messaging and target audiences developing communication strategies and plans to leverage in multiple communication vehicles aligning communication vehicles with target audience preferences and needs and preparing and distributing summaries of communications and activities to stakeholders

Manages multicultural media team at media and multicultural agencies by developing leadingedge and customer driven media opportunities providing technical and subject matter expertise to business partners on video projects establishing creative timing flow and sequence of media and integrating multicultural media efforts into the broader media and digital marketing efforts

Provides overall direction by analyzing business objectives and customer needs developing communicating building support for and implementing business strategies plans and practices analyzing costs and forecasts and incorporating them into business plans determining and supporting resource requirements evaluating operational processes measuring outcomes to ensure desired results identifying and capitalizing on improvement opportunities promoting a customer environment and demonstrating adaptability and sponsoring continuous learning

Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps recruiting selecting and developing talent supporting mentorship workforce development and succession planning and leveraging the capabilities of new and existing talent

Cultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices developing consequences for violations or noncompliance and supporting the Open Door Policy

Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives engaging key stakeholders in the development execution and evaluation of appropriate business plans and initiatives and supporting associate efforts in…