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VP, CRM & Member Engagement Leader

Job in Benton, Saline County, Arkansas, 72158, USA
Listing for: Highmark Health
Full Time position
Listed on 2026-01-25
Job specializations:
  • Management
  • Marketing / Advertising / PR
Job Description & How to Apply Below
A leading healthcare organization is seeking a Vice President of Customer Relationship Marketing (CRM). This pivotal role focuses on enhancing member and patient engagement and retention by implementing a sophisticated CRM strategy. The VP will lead a team to transform customer engagement across multiple channels, ensuring continuous optimization of campaign performance and data stewardship. Candidates should have extensive experience in marketing and CRM in highly regulated industries and demonstrate strong leadership and analytical skills.

This position is based in Benton, Arkansas.
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