Account Based Marketing Manager
Listed on 2026-01-22
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
POSITION TITLE
POSITION TITLE: ABM Marketing Manager, Performance Pneumatics Group (Gast, Airtech, US Valve)
REPORTING TO: Director of Marketing, Performance Pneumatics Group (Gast, Airtech, US Valve)
LOCATION: Remote
WHO WE AREThe IDEX Performance Pneumatics Group, comprised of Gast, Airtech, and US Valve, is a global leader in engineered solutions for vacuum, pressure, and flow control. Our products power critical applications across industries, including data centers, medical and life sciences, industrial automation, and energy systems.
We are driven by innovation, precision engineering, and a commitment to reliability. By partnering closely with customers, we deliver tailored solutions that keep essential systems running and enable the technologies that shape modern life. Join us and be part of a team that values expertise, collaboration, and making an impact in industries that matter.
ROLE OVERVIEWThe ABM Marketing Manager is the architect and driver of our Account-Based Marketing program, responsible for turning intent data into actionable strategies that accelerate pipeline growth. This role owns the ABM program end-to-end, leveraging 6sense and other tools to identify high-potential accounts, orchestrate personalized campaigns, and deliver measurable impact.
You will work closely with sales to align on target accounts, build integrated plays, and ensure marketing efforts directly support revenue goals. Acting as the primary liaison with our agency partners, you will guide creative development and campaign execution while maintaining consistency with brand and ABM best practices. This position requires a strategic thinker who is highly data-driven, comfortable with technology, and skilled at translating insights into compelling, multi-channel experiences for buying committees.
This is an opportunity for someone who thrives at the intersection of marketing technology, analytics, and collaboration owning a program that influences the most critical accounts in our business.
KEY RESPONSIBILITIESABM Program Leadership:
Design and manage the ABM strategy for priority accounts across multiple segments.
Own the 6sense platform, including configuration, audience building, and reporting.
Campaign Development & Execution:
Create personalized multi-channel campaigns (email, paid media, content syndication) based on intent signals and buying committee insights.
Partner with sales to align messaging and outreach for target accounts.
Analytics & Optimization:
Monitor ABM performance metrics (engagement, pipeline influence, conversion rates).
Provide actionable insights and recommendations to improve campaign effectiveness.
Cross-Functional Collaboration:
Work closely with sales, product marketing, and digital teams to ensure ABM initiatives align with overall go-to-market strategy.
Enable sales with account-specific content and playbooks.
Vendor & Budget Management:
Manage relationships with ABM technology providers and agencies.
Track and report on ABM budget utilization and ROI.
Pipeline Influence & Revenue Impact: Demonstrate measurable contribution to pipeline growth and closed-won revenue from ABM campaigns.
Target Account Engagement: Increase engagement within priority accounts (intent signals, buying committee activity, content consumption).
Sales Alignment & Adoption: Ensure sales teams actively use ABM insights, playbooks, and content; measured by feedback and adoption rates.
Campaign ROI & Efficiency: Deliver ABM campaigns on time and within budget; track ROI across channels and tactics.
MQLs & Account Progression: Generate marketing-qualified leads within target accounts and accelerate movement through the buying journey.
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
5+ years of B2B marketing experience, with at least 2 years in ABM.
Expert-level proficiency in 6sense (audience segmentation, orchestration, reporting).
Strong understanding of ABM principles, buying committees, and intent-based marketing.
Experience managing multi-channel campaigns and collaborating with sales teams.
Analytical mindset with ability to interpret data and optimize programs.
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