Event Sales Manager – Barrel Brewing

About Tilray Brands Inc.

Tilray Brands, Inc. ("Tilray") (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America. It is a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences.

Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp‑based foods, and craft beverages.

The Event Sales Manager is responsible for driving revenue through the successful sale and execution of private and corporate events. This role involves building and maintaining strong client relationships, developing new business opportunities, and ensuring seamless coordination between clients and internal teams. The Event Sales Manager oversees the entire sales cycle—from prospecting and proposal development to contract negotiation and post‑event follow‑up—while maintaining a high level of customer satisfaction.

This position requires strong organizational skills, a results‑driven mindset, and the ability to manage multiple events and deadlines simultaneously.

USD $51,000 — $56,000 yearly dependent on experience.

• Generate new business through proactive outreach, networking, and relationship building.
• Manage the full sales cycle, including prospecting, proposals, negotiations, and contracts.
• Build and maintain strong client relationships to encourage repeat and referral business.
• Lead, train, and support event coordinators and event staff, ensuring clear communication and accountability.
• Oversee the smooth execution of all events by coordinating with internal teams and vendors.
• Conduct site tours and presentations for prospective clients.
• Meet and exceed monthly and annual sales and revenue targets.
• Maintain accurate records of sales activity, leads, and client communications in the CRM system.
• Monitor industry trends and competitor activity to identify new opportunities.
• Resolve client concerns in a professional and timely manner to ensure customer satisfaction.
• Prepare post‑event follow‑ups and reports to assess event success and client feedback.

• Strong leadership and team management skills with the ability to guide event coordinators and staff.
• Excellent communication, negotiation, and client relationship–building abilities.
• Highly organized and detail‑oriented, able to manage multiple events and deadlines simultaneously.
• Sales‑driven mindset with proven ability to achieve and exceed revenue goals.

• Bachelor’s degree preferred but not required.
• 3+ years of event sales experience.

• Conducts work in a sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
• Requires frequent operations of a variety of office machines.
• Communication is usually cooperative in nature, with somewhat frequent conflicts requiring confrontation and appropriate use of tact.

• PTO & Paid Personal Time Off
• 401K
• Medical, Dental, Vision and Supplemental Insurances
• Performance Based Incentives
• Employee & Family Assistance Program
• Growth and Internal Mobility Opportunities
• Some pretty good beer!

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace. Tilray does not use artificial intelligence tools to screen, assess, or select applicants. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application. Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information).

Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process. Tilray does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Tilray or any of its subsidiaries, directly or indirectly, will be considered Tilray Brands, Inc. property. Tilray will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes.