Senior Communications Specialist

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* Job Description:

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* POSITION SUMMARY:

** As a senior member of the internal communications team, this role develops and delivers clear communications that drive understanding, alignment, and action across the organization, with a primary focus on frontline and deskless audiences in a multi-location retail environment. The Senior Specialist acts as a "translator," turning complex corporate strategy into store-usable direction and practical tools. This individual works independently to lead end-to-end communications for priority initiatives, operational updates, and executive alignment.
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* PRIMARY RESPONSIBILITIES:

**** 35% - Strategy & Initiative Leadership:
** Lead end-to-end communications for priority initiatives, major rollouts, and change management. Build comprehensive plans including objectives, audience segmentation (HQ vs. Frontline), sequencing, and success measures.
** 25% - Content Creation & AI Augmentation:
** Draft and edit high-quality content across channels, including newsletters, talking points, scripts, and huddle guides. Leverage Generative AI to automate recurring drafts and rapid versioning while maintaining human brand voice and strict confidentiality.
** 15% - Meeting & Executive Support:
** Advise, counsel, and prepare content for executive and company-level communications. Provide dedicated support for the planning and execution of the Annual Manager Meeting to ensure message clarity and executive alignment.
** 10% - Digital Channel & Multimedia Management:
** Transform the intranet into an interactive "Engagement Hub" for deskless workers. Produce rapid short-form video updates and training announcements using AI video and other design tools.
** 10% - Measurement & Optimization:
** Leverage platform analytics and store feedback to identify "friction points" in execution. Use data-driven insights to simplify messaging, tighten calls to action, and reduce communication "noise".
** 5% - Stakeholder Management:
** Work directly with senior leaders and cross-functional teams (Ops, HR, Legal) to ensure executive alignment and message clarity.
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* MINIMUM REQUIREMENTS:

**** Educational/Experience Requirements:
*** Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
* Minimum of 5 years of professional communications experience, preferably in a retail or multi-site operational environment.
* Demonstrated success communicating to frontline/deskless employees.
** Required Technical Skills/Knowledge:
*** Google Workspace Mastery:
Advanced proficiency in Docs (formatting), Slides (storytelling), and Sheets (tracking/reporting).
* AI Enablement: 1+ years of experience using Generative AI tools for workflow automation and content drafting.
* Multimedia & CMS:

Experience with intranet/CMS publishing tools and rapid video creation software (Hey Gen, Adobe Express).
** General Knowledge and Abilities:
*** Editorial Judgment:
Strong mastery of clarity, tone, and plain language; familiarity with AP style.
* Data Literacy:
Ability to interpret email open rates, engagement metrics, and sentiment analysis.
* Brand Alignment:
Ability to execute designs within a strict Brand Style Guide.
* Adaptability:
Proven ability to operate independently and manage multiple timelines in ambiguous situations.
* ADKAR Model Proficiency:
Ability to apply the ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) model to internal comms preferred.
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* Physical Requirements:

*** Primarily desk position; regularly required to sit, occasionally required to stand and walk.
* Requires frequent and repetitive use of hands/fingers to operate computer equipment.
* Ability to travel as needed, including driving.
** Work Environment:
*** Office, non-manual work; the worker is not substantially exposed to adverse environmental conditions.
** BENEFITS:
*** Annual profit-sharing bonus
* Medical, dental, vision for employees
* Company-funded retirement plan - no cost to employee
* Paid holidays
* Paid time off
* Flex remote arrangements (work 1-2 days/week from home)
* Tuition Assistance
* Employee discount
* Reasonable accommodations may be made to enable individuals with disabilities to perform the…