Senior Digital Marketing Manager - Automation

Senior Digital Marketing Manager - Automation page is loaded## Senior Digital Marketing Manager - Automation remote type:
Remote locations:
Minnesota Remote time type:
Full time posted on:
Posted Todayjob requisition :
R47372C.H. Robinson’s Global Marketing Team is looking for a Senior Marketing Automation Manager. You will be responsible for the implementation, quality assurance and analysis of our multi-channel marketing campaigns. You will partner closely with talented and diverse marketing, communications, product, analytics, technology and commercial sales teams to scope, build and update messaging initiatives, ensuring strategies are aligned, scalable and effectively support business and revenue goals.

If you have experience with Microsoft Dynamics, Customer Insights - Journeys or a similar platform, experience with marketing technology, have a passion for ensuring strong customer engagement and enjoy working in a collaborative environment, this may be a great opportunity for you!
* C.H. Robinson recognizes the importance of workplace flexibility. We are committed to providing a remote-friendly work environment, both now and in the future. This position reports to the Senior Manager, Digital Marketing.*#
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* Key Responsibilities:

*** Hands-on strategy, development and execution of data driven campaigns including assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, form creation, testing, tracking.
* Ensure that digital campaigns support business strategy, are structured according to best practice and integrate with websites and other appropriate solutions.
* Leverage tech stack to build meaningful audience segments, design and test email communications and journeys incorporating behavioral messaging based on customer preference, buying behavior and past message performance and company objectives. Apply performance insights to continuously optimize engagement and results.
* Develop and execute operational tasks within the Microsoft Dynamics, Customer Insights - Journeys platform.
* Monitor, track and report on campaign results and optimize for performance (CTR, open rates, engagement, A/B testing) to maximize ROI and conversion, present insights and recommendations for enhancements.
* Stay current with marketing technology best practices, industry standards and compliance.
* Leverage AI-driven tools and methodologies to enhance efficiency, scale output, and develop more impactful, data-informed automation strategies.#
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* Required Qualifications:

*** Bachelor’s degree or 4 years of equivalent work experience and a high school diploma/GED.
* Minimum of 4 years’ blended experience in marketing automation and marketing technology
* Experience of 1 year with Microsoft Dynamics, Customer Insights - Journeys platform#
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* Preferred Qualifications:

*** Experience with Microsoft Power Automate
* Experience with Microsoft Power BI
* Familiarity with administrating a marketing automation platform
* Experience with Postman
* Understanding of Rest API syntax
* Able to create and execute SQL queries
* Detail-oriented with strong organizational skills
* Demonstrated ability to collaborate in a global, diverse and inclusive team environment
* Solutions oriented with strong problem-solving skills
* Excellent written and verbal communication skills

We will review applications for this role on an ongoing basis and encourage all interested candidates to apply at their earliest convenience.
** Compensation Range**$66,300.00 - $The base pay range displayed on each job posting reflects the minimum and maximum base pay for the position across all U.S. locations. Your individual base pay within this range is determined by work location, which takes into account geographic cost of labor, and additional factors, including job-related skills, experience, and relevant education or training. Compensation details listed in this posting reflect the base pay only and do not include additional variable compensation.
** Equal Opportunity
** C.H. Robinson is proud to be an Equal Opportunity Employer. We are committed to a workplace and performance culture that reflects the strengths of our…