Digital Growth Specialist- Belmont, NC

Staring as a single clinic in 1987 Compleat Rehab & Sports Therapy now has more than 15 clinics in North and South Carolina and continues to grow. Our patients benefit from a diverse set of programs and specialties, from Lymphedema Treatment to Pelvic Floor Therapy to Driving Rehabilitation.

Kare Partners is seeking a strategic SEO Content Creator who understands how great content drives measurable growth. This role will lead the creation and promotion of high-impact digital content for multiple healthcare brands including compleat

KiDZ, Compleat Rehab & Sports Therapy, and our upcoming pediatric wellness platform kidzhealth.

We are looking for someone who can create search-optimized, answer-focused, and locally relevant content designed to rank across modern search environments including Google Search, AI-driven answer engines, and local discovery platforms.

This role blends content strategy, SEO expertise, and social amplification to increase organic visibility, authority, and patient engagement.

The ideal candidate will be comfortable operating independently, managing SEO initiatives, and reporting performance to marketing leadership while taking ownership of organic growth outcomes.

• Create high-quality, authoritative content for blogs, service pages, location pages, and resource centers
• Write SEO-optimized content designed for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)
• Develop topic clusters that strengthen content density and authority in pediatric therapy, autism services, rehabilitation, and family health
• Translate complex healthcare and therapy topics into clear, helpful content for families and patients
• Conduct keyword research, competitive analysis, and content gap analysis using SEMrush
• Identify opportunities to improve organic rankings, answer engine visibility, and topical authority
• Optimize content for:
  • Featured snippets
  • AI-generated answers
  • Local search results
  • Semantic search relevance
• Implement on-page SEO best practices including structured headings, internal linking, metadata optimization, and FAQ content

• Publish and format content directly within Word Press
• Structure content for readability, SEO performance, and engagement
• Collaborate with the web team to ensure content aligns with site architecture and SEO strategy

• Promote newly created content across social media platforms to increase reach and engagement
• Repurpose long-form content into short-form social posts, educational graphics, and videos
• Support growth of Kare Partners’ social channels through strategic content promotion

• Take ownership of organic growth initiatives and performance KPIs
• Monitor keyword rankings, organic traffic, and search visibility using SEMrush and analytics tools
• Provide regular reporting and insights to marketing leadership
• Identify new opportunities to expand content coverage, topic authority, and organic reach
• Continuously refine content strategy based on performance data and search trends

• Proven experience creating SEO-driven content that ranks and generates organic traffic
• Strong understanding of modern search behavior including SEO, AEO, and AI-driven search environments
• Advanced knowledge of SEMrush
• Experience publishing and managing content in Word Press
• Ability to independently manage SEO initiatives and content strategy
• Experience tracking and reporting on organic performance metrics
• Strong research, editing, and storytelling skills
• Experience promoting content through social media channels

• Growth in organic rankings and search visibility
• Increased traffic to key service, education, and location pages
• Expansion of content density and topic authority
• Increased presence in AI answers and featured snippets
• Strong collaboration with marketing leadership through clear reporting and insights
• Measurable growth in organic traffic, engagement, and patient inquiries

Kare Partners is an Equal Opportunity Employer committed to creating an inclusive workplace.

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