Personal Training Manager

Job Overview

The primary objective of the Personal Training Manager is to maximize the number of members who participate in, and as a result, retain, our paid Personal Training Services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals.

The Person al Training Manager will achieve these objectives by managing and coaching the front‑end selling process of the Crunch One Kickoff, managing and coaching the delivery of personal training services, and "owning" the client journey that the customer takes by engaging with our paid programming. The PT Manager is responsible for communicating and upholding company standards and leading by example, ensuring team members consistently execute the basics of punctuality, dress code compliance, friendliness, and cleanliness.

• New Client Acquisition (50% of time):
  • Selling directly by performing at least 50% of all Crunch One Kickoffs.
  • Coaching, role‑playing, and guiding the individual personal trainer direct reports on how to sell.
  • Managing schedules and directing resources as informed by various KPIs.
• Minimize and Manage Attrition (30% of time):
  • Ensure proper execution and communication of the Client Journey, with emphasis on the first 90 days.
  • Ensure that all Trainers deliver high‑quality programs to their clients, backed by scientific rationale.
  • Ensure accurate administration of Personal Training Services, including but not limited to usage of dotFit program and supplements, goal tracking, measurement tracking, program design, and progress reports.
• Staff Development (10% of time):
  • Hire, train, and manage the performance of a team of qualified Personal Trainers.
  • Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals.
• Manage and Communicate KPI’s (10% of time):
  • Maintain reports and data for clarity into performance of the business.
  • Communicate takeaways and plans for improvement to General Manager.

• Knowledge of Crunch Certified Personal Training Program including program software (dotFIT, ABC/Datatrak, Crunch‑U, VFP, Styku, where applicable).
• Knowledge of Personal Training technique and program design.
• Must be able to adjust and operate all club equipment.
• Experience in coaching/motivating groups.
• Strong interpersonal & communication skills.
• Able to generate, maintain & demonstrate a friendly, enthusiastic & positive attitude.
• Possesses a strong member service focus.
• Responds professionally to requests and inquiries from guests, members and staff.
• High School Diploma or GED required.
• Bachelor’s Degree preferred.
• Current Cardiopulmonary Resuscitation (CPR) certification.

• American College of Sports Medicine (ACSM)
• American Council on Exercise (ACE)
• The Cooper Institute
• International Fitness Professionals Association (IFPA)
• National Academy of Sports Medicine (NASM)
• Certified Personal Trainer
• Performance Enhancement Specialist (PES)
• National Exercise and Sports Trainers Association (NESTA)
• National Federation of Professional Trainers (NFPT)
• National Strength and Conditioning Association (NSCA)
• Certified Strength and Conditioning Specialist (CSCS)

• 1–2 years as a Personal Trainer/Crunch Coach preferred.
• Preferred:
  Prior management experience in retail/hospitality industry leading 3–10 employees.

• Ability to work in club office; move about club floors and rooms; review, revise, create club paperwork; communicate with employees, members, and the public.
• Regularly required to demonstrate or explain proper physical fitness activities, techniques and procedures; regularly required to lift up to 50 pounds.
• Must be able to travel by car and airplane up to 5% of the time.