Annual Giving Manager

Overview

Position Summary This position is responsible for planning, executing, and evaluating a comprehensive annual giving program that incorporates cultivation, solicitation, and stewardship activities. This includes, but is not limited to, direct mail program (both internal and contract services), solicitation of cash donations on the Seattle Humane campus, donor engagement events, and programmatic stewardship of all annual giving donors. This position is responsible for increasing participation from individual donors who give up to $5,000 annually, resulting in long-term financial growth for the organization.

The Annual Giving Manager will work closely with the Development and Marketing departments to develop and execute fundraising and engagement strategies across multiple channels. This role drives donor acquisition, retention, and stewardship working with the Development Director and other internal stakeholders.

• Creates and executes the comprehensive annual giving program, including strategies to inspire giving from new donors, increase retention rates, re-engage lapsed donors, and increase average gift amounts.
• Acts as campaign manager for Annual Giving campaigns; partners with stakeholders across teams to develop, implement and continually evaluate multi-channel giving opportunities.
• Manages campaign logistics and develops complex project timelines using project management tools that reflect roles, tasks, and dates to ensure project scope is understood and work is completed as planned.
• Primarily responsible for creating or collaborating with colleagues to ensure campaign assets (content, copywriting, graphics) are deployed and integrated across all platforms.
• Stays educated on new and emerging trends in Philanthropy and with the technical developments that apply to the profession; communicates and leads their organizations in applying these developments. This includes new giving vehicles and avenues such as cryptocurrency, gamification, etc.
• In partnership with Communications & Marketing team, aligns annual giving and stewardship strategy with integrated communications plan and fundraising priorities.
• Working with Communications & Marketing team members, ensures copy for email, direct mail, newsletters, and social media incorporates appropriate audience and community-focused strategies to increase revenue and engagement.
• With Direct Response vendor, assumes primary responsibility for managing all components and ensuring timely delivery of both internal and external projects and appeals.
• Actively works to expand and grow the monthly giving program and new donor program.
• Maximizes revenue to Seattle Humane through designated areas of responsibility including: internally and externally produced direct mail appeals, digital appeals, online giving, matching gifts, car donation program, and individual gifts given. Leads efforts and projects for special giving days like Giving Tuesday and Day of Giving.
• Drafts donor-centered acknowledgement letters for all types of donor gifts across campus. Partners with Donor Services to ensure timely response to all gifts given to the organization via mail, by phone, online, on campus, internally, and at events.
• Working in partnership with the Development Director and individual giving team leadership, creates and implements segmented donor engagement and stewardship plans for annual and mid-level donors that include: thank you calls, personal outreach, tours, notes and other methods for implementing moves management practices. Will carry a portfolio of mid-level donors.
• Provides strategic insights and recommendations based on analysis of donor trends and ROI.
• Analyze current policies and procedures for efficiency and propose improvements as needed to streamline processes and enhance effectiveness related to areas of work.
• Submits budget requests and expense reports; follows established annual budget amounts for assigned areas. Provides support to the Director of Development relating to team budget management and monitoring.
• Manages team calendars and provides team-wide project management for projects as assigned by the Director of…