Social Media & Content Specialist

Position Summary

Seattle Humane is looking for a passionate storyteller who can elevate the organization’s brand, drive support for its mission and strengthen community engagement through strategic social media and strong creative writing. While experience working with animals (particularly in a shelter environment) is ideal, a high level of comfort working around animals and a passion for animal welfare are essential.

The Social Media & Content Specialist is responsible for developing and executing a social media strategy designed to encourage the adoption of available animals, promote events and fundraising opportunities and position Seattle Humane as a trusted resource for the pet-loving community. This role manages the organization’s social media presence across multiple platforms, creating engaging, on‑brand content that highlights adoptable pets, programs, services, resources, events and impact stories, while monitoring analytics to guide strategy and ensuring messaging is timely, consistent and mission‑driven.

The Specialist drafts and adapts communication for target audiences, including donors, potential adopters, clients, staff and volunteers. Collaborating closely with internal teams, this position captures stories, photos and videos that showcase shelter life while supporting fundraising efforts, events and special initiatives. This role requires a creative and strategic thinker with strong writing skills and visual storytelling ability, along with the ability to turn data into actionable insights.

Previous experience writing donor communications or fundraising‑focused content is a requirement.

• Develops and maintains a social media strategy and content calendar, creating and posting engaging material across platforms (Facebook, Instagram, Linked In, Tik Tok, You Tube) to highlight adoptable pets, programs, services, resources, events, promotions