Director, Field Enablement

Job Description Summary

The Director, Field Enablement will set the strategy, design, structure, and implementation of field enablement content for GE Health Care’s growing estate of cloud, AI, and software solutions. The role is cross-functional in nature as GE Health Care builds an increasingly diverse range of products for our health system customers incorporating AI and cloud-based SaaS. The right candidate will understand how to build on current enablement materials and create a dynamic, repeatable, and measurable enablement function.

This is a crucial position that will set the standard for how our field communicates the value of our burgeoning software solutions across GE Health Care.

• Content Strategy and Development: Develop and drive the adoption of enablement content for GE Health Care software products, with particular emphasis on cloud-based and AI-powered SaaS offerings and New Product Introductions (NPIs), ensuring alignment with overall GE Health Care business objectives around digital/SaaS and AI offerings
• Sales Training and Implementation: In coordination with digital sales, learning & development, and enablement teams at GE Health Care, ensure field sellers are adept at communicating the value and utility of our software offerings; deliver learning sessions wherever necessary; evangelize our SaaS product estate and selling approach
• Strategic Field Messaging: Collaborate with STO marketing to bring field perspective to our messaging and narratives; be adept at delivering our messaging around cloud-based and AI-powered SaaS; set an example for other teams to emulate and follow
• Customer Engagement: Where appropriate, join field teams in customer engagements to stay abreast of customer needs, challenges, and compelling buying signals; deliver the GE Health Care strategy as part of the field selling motion; take part in customer preparation with field teams where needed
• Enablement Platform Optimization: Rigorously challenge and raise the bar on our enablement platforms to improve field access and usage of content; introduce new approaches where needed; act as liaison between platform product/support teams and field to act on field feedback and deliver constant improvement
• Metric Design and Performance Monitoring: Establish both efficiency metrics (field adoption of content/programs) and impact metrics (effect on field performance) wherever possible; adjust enablement content and approach; take an innovative approach towards impact measurement
• Executive Communication: Prepare updates on program development and performance for executive leadership and other stakeholders and show skill and versatility in communication mediums (narrative writing, visual/PowerPoint) to ensure speed and clarity for senior leadership consumption
• Stakeholder Communication: Effectively communicate enablement initiatives to segment and region stakeholders; collaborate effectively with legal, regulatory, compliance, quality, and segment teams through a rhythm of open, trust-based communication; act as the go-to resource/subject matter expert (SME) for our stakeholders

• Bachelor’s degree in business, marketing, or a related field
• 7+ years of relevant experience, with deep background in sales enablement or sales learning and development
• Proficient in enablement platforms and tools
• Excellent written and oral communications skills, executive presence, and public speaking ability
• Track record in building and scaling enablement programs and measuring business impact
• Excellent cross-departmental communication skills, with a proven track record of managing relationships across several teams and disciplines, including executive leadership, product management/engineering, segment marketing, sales management, and legal/regulatory

• Experience in healthcare technology sales strongly preferred
• MBA or equivalent experience preferred.
• Experience positioning SaaS-based solutions
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously

We will not sponsor individuals for employment visas, now or…