Global Partner Marketing - F&SM Global Partner Marketing Go-To-Market Lead

Global Partner Marketing - F&SM Global Partner Marketing Go-To-Market Lead

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At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

TITLE:

Global Partner Marketing – F&SM Global Partner Marketing Go-To-Market Lead

GROUP:
Global Partner Marketing

Location- SAP Office, North America

Join us in shaping the future of partner marketing at SAP! We’re looking for a Partner Marketer who thrives at the intersection of strategy, creativity, and data-driven execution. In this role, you’ll have the opportunity to design and launch high-impact, product-led campaigns that accelerate cloud adoption and drive measurable business outcomes.

You’ll work across global stakeholder teams to craft integrated campaigns that generate high-quality leads for joint sales motions. If you’re passionate about leveraging insights, spotting early signals, and transforming them into world-class marketing enablement programs, this is your chance to make a significant impact on SAP’s partner ecosystem.

• Build a comprehensive Partner Marketing Plan and secure alignment with internal executives and partner leads.
• Develop frameworks for partner integration across the customer journey to ensure an omnichannel, consistent market presence.
• Provide input to the global partner marketing campaign calendar for visibility and alignment of GTM efforts.

• Create a repeatable process for ideation, execution, and evaluation of digital campaigns rooted in performance metrics (pipeline growth, adoption, customer lifetime value).
• Design and own campaign performance dashboards and KPIs to enable partners in building sales pipeline.
• Drive marketing consistency among partners to ensure SAP brand and value proposition are accurately represented.

• Lead the team budgeting process, ensuring adherence to targets and scaling best practices for investment optimization.
• Create a resource plan including operational decisions, recommended structure, processes, and tools to deliver against global partner marketing strategy.

• Leverage industry best practices and external sources to analyze trends and influence partner go-to-market and cloud channel sales strategies.
• Scale partner marketing workshop strategies across teams to drive measurable pipeline impact.

• Increase partner adoption of marketing enablement programs, including engagement with SAP training webinars and use of joint marketing assets.
• Partner with Integrated Marketing, Solution Marketing, and Regional teams to align messaging and content for global campaigns.

Education:

Undergraduate degree required; MBA or Master’s degree strongly preferred.

Experience:

8+ years of relevant work experience in B2B marketing, partner marketing, or business planning, with a proven track record of driving measurable outcomes.

Strategic Expertise:
Deep understanding of integrated, omnichannel marketing strategies and digital marketing tactics, including campaign design, execution, and optimization.

Leadership & Influence:
Ability to lead cross-functional initiatives, influence senior stakeholders, and scale best practices globally.

Analytical & Data-Driven:
Strong analytical skills with experience using performance metrics to inform decisions and optimize campaigns.

Project Management:
Demonstrated success managing complex projects and budgets across multiple priorities in a fast-paced environment.

Communication

Skills:

Exceptional written, verbal, and presentation skills; ability to simplify complex concepts into compelling narratives and deliver with confidence.

Growth Mindset:
Proactive, results-oriented, and comfortable…