Sr Manager, Product Marketing - Channel Enablement

Overview

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Senior Manager, Product Marketing & Channel Enablement is a strategic leader responsible for driving cross-channel growth execution across the core mobility portfolio — including Device Protection, T‑Satellite, International Roaming, Scam Shield, and other high‑impact products. This role leads a team that operates at the intersection of product strategy and channel & marketing execution, ensuring commercial growth initiatives developed by product owners are translated into scalable, coordinated, high‑impact execution across Retail, Care, Digital Commerce, CRM, Base Marketing, Social, Media, Merchandising, and emerging channels.

Beyond operational excellence, this leader brings forward‑thinking perspective on modern growth enablement — leveraging AI, predictive modeling, digital‑first selling strategies, and new engagement models to unlock growth across the customer lifecycle.

• Growth Enablement & Cross‑Channel Execution
  • Develop scalable growth enablement frameworks that can be applied across multiple products.
  • Translate product strategy, growth initiatives, & messaging into prioritized, executable cross‑channel plans.
  • Enable readiness across all customer touchpoints - Retail, Care, Digital Commerce, & Marketing teams through:
    • In‑store training and enablement
    • Rep compensation alignment
    • Digital and physical merchandising optimization
    • Digital flow enhancements
    • Integrated marketing campaigns (CRM, Social, Media, OOH, Base marketing)
  • Drive disciplined execution with clear performance measurement, feedback loop, speed to market, and quality standards.
• Cross‑Functional Leadership & Program Orchestration
  • Serve as a connective link between Product Owners and Channel Leaders – deeply understanding product growth objectives and advise on optimal channel strategies.
  • Identify common growth levers across a diverse product portfolio to build reusable execution playbooks.
  • Establish structured planning and prioritization frameworks to reduce friction and improve organizational efficiency.
• Thought Leadership & Growth Innovation
  • Champion modern approaches to selling and marketing in a digital‑first, AI‑enabled ecosystem.
  • Introduce new technologies & operating models that enhance personalization, targeting precision, & speed - Drive experimentation in emerging areas such as:
    • AI‑assisted selling and conversational commerce
    • Predictive audience modeling and next‑best‑offer strategies
    • Lifecycle‑based marketing orchestration
    • Digital‑first enablement models
    • Above‑the‑line marketing strategies for existing base
  • Create improved customer lifecycle performance across acquisition, upsell, cross‑sell, and retention.

• Strategic Thinker with Strong Operational drive
  • Navigates a diverse product portfolio while identifying common growth patterns and scalable approaches
  • Understands both product strategy and channel execution dynamics.
  • Comfortable engaging executive stakeholders while driving tactical delivery and operational discipline.
• Exceptional Program Leader
  • Proven ability to manage complex, cross‑functional initiatives at scale – in a fast paced, ambiguous environment
  • Strong prioritization, dependency management & execution rigor
• Growth & Innovation Mindset
  • Brings thought leadership in digital‑first marketing and distribution models, while thinking holistically across the customer lifecycle rather than in isolated campaigns.
  • Continuously explores new tools, technologies, and engagement models to drive sustainable growth - Passionate about leveraging AI, predictive modeling, automation, and emerging engagement channels.

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent…