Digital Marketing Manager

Job Description

We’re seeking a dynamic and results-driven Digital Marketing Manager to oversee our digital demand generation programs in our demand generation team. In this role, you’ll take ownership of our paid advertising and paid social media channels, ensuring they deliver measurable results and align with our broader marketing goals. You’ll be responsible for launching, monitoring, optimizing, and reporting on campaigns across various platforms.

Additional responsibilities include managing an established product overview webinar program, including hosting bi-annual recordings of webinars with product leaders and monthly replays of these recordings.

• Campaign Management: Plan, launch, and manage paid advertising and paid social media campaigns across platforms like AdRoll ABM, Facebook, Instagram, Linked In, Reddit, Quora, Spotify, and others.
• Performance Monitoring: Track and analyze campaign performance metrics (e.g., CTR, CPC, CPL, ROAS) to ensure alignment with target KPIs.
• Optimization: Continuously optimize campaigns based on performance data, audience insights, and macro-economic trends to maximize ROI.
• Reporting: Create and deliver detailed performance reports, providing actionable insights and recommendations to stakeholders.
• Budget Management: Manage and allocate budgets effectively across campaigns to achieve maximum impact.
• Collaboration: Work closely with Communications, Product Marketing, Marketing Operations, and external agencies to develop compelling ad copy, visuals, and landing pages that drive pipeline.
• Trend Analysis: Stay up to date with industry trends, platform updates, and emerging advertising opportunities to keep our strategies ahead of the curve.
• Webinar Execution: Manage an ongoing product overview webinar series; coordinating speakers, promotion, recordings, and reporting via our On24 platform.
• Content Syndication: Manage syndication campaigns, including launching, monitoring, optimization, and reporting, utilizing platforms like Bright
  
  TALK and Tech Target.

• 5+ years of experience in paid advertising and paid social media, preferably in a B2B SaaS environment.
• Proficiency in advertising platforms such as AdRoll ABM (or similar), Meta Ads, Linked In Campaign Manager, Reddit Ads Manager, Spotify Ads Manager, etc.
• 1+ years of experience running webinar programs using On24 or similar platforms.
• Experience working with Tableau and Excel for data insights and report generation.
• Hands‑on experience with tools like Hub Spot, or similar platforms, to develop audience segments and track cross‑channel performance.
• Proven track record managing syndication campaigns on platforms like Bright
  
  TALK, Tech Target, or similar channels.
• Strong analytical skills, ability to work with large datasets, identify trends and make data‑driven strategic recommendations.
• Excellent communication, presentation, and reporting skills tailored to a variety of audiences, including members of the C‑suite, marketing colleagues, and prospects and customers.
• Ability to work independently and manage multiple campaigns simultaneously.
• Proactive team member who is passionate about identifying new opportunities and areas for improvement and expansion and is capable of initiating new projects and driving them to completion.
• Exceptional project management skills, experience working with multiple teams and agencies.

Acumatica is an affirmative action and equal opportunity employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e‑mail  This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

For this role, the salary range is $,000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and other relevant elements.

At Acumatica, certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role.

$100,000-$100,000 per year