Social Media Manager, Video

The Organization

At USAFacts, we believe facts deserve to be heard. We are on a mission to provide a comprehensive and unbiased look at our country by the numbers. Democracy thrives on serious, reasoned, and informed debate. And we’re here for it.

Founded and funded by Steve Ballmer, former CEO of Microsoft, USAFacts answers questions around government spending and outcomes. While these are basic questions, finding the answers is hard. But it’s also pretty exciting. We pull together data from thousands of jurisdictions to normalize, contextualize, and visualize these metrics so the data is approachable and understandable.

Every day, we learn something about our country, how to make complex data understandable, and how to make the American people interested in the numbers. We’re a collaborative group and are always learning from each other, too. The team is mission driven, with no political agenda nor commercial incentive; we do this work purely as a public service.

Oh, and to top it off? USAFacts was named to Fast Company’s List of the World’s Most Innovative Companies for 2024! Learn more about us  and

We’d love for you to bring your talents and your curiosity to come make a difference!

The Social Media Manager, Video is responsible for leading and executing USAFacts’ social media strategy across all major platforms, with a primary focus on short-form video content including Tik Tok, Instagram Reels, and You Tube Shorts. This role plays a pivotal part in expanding USAFacts’ reach, driving audience engagement, and translating complex government data into compelling, accessible, and nonpartisan social storytelling for broad public audiences—particularly emerging digital communities.

The Social Media Manager, Video will own the social content calendar, create and publish video content, identify trending opportunities, and manage community engagement. This role collaborates closely with Marketing, Product, Design, and Research teams to ensure content is accurate, high-quality, and aligned with USAFacts’ mission to make government data understandable and trusted.

• Lead USAFacts’ social media strategy across Tik Tok, Instagram, You Tube, and emerging platforms, with a focus on short-form video growth.
• Develop platform-specific goals, success metrics, and performance dashboards to guide decision‑making.

• Create, script, film, edit, and publish short-form video content optimized for each platform; is comfortable being both behind and in front of the camera
• Maintain the social content calendar, balancing planned content with rapid‑response, trend‑aligned opportunities.
• Capture content in the field as needed, including events, interviews, or timely moments relevant to civic data.

• Monitor trends, audio, formats, and cultural moments to identify content opportunities aligned with the mission.
• Use analytics tools and platform insights to evaluate performance and refine content strategy.

• Engage with followers by responding to comments, fostering constructive conversation, and building an active community.
• Maintain a trustworthy, approachable, and nonpartisan brand voice across platforms.

• Partner with Marketing, Design, Research, and Product teams to ensure content accuracy, alignment, and consistency.
• Support broader campaigns by creating platform‑native content that extends and elevates USAFacts’ storytelling.
• Work with agency partners to ensure there is a social video strategy and content plan for all video projects
• Engage with subject matter experts on‑camera and behind the scenes with fluency in data conversations and story telling

• Stay current on emerging platforms, tools, best practices, and content innovations to ensure USAFacts remains competitive and relevant.
• Experiment with new formats and creative techniques to continually expand reach and impact.

• Bachelor’s degree in a relevant field such as communications, journalism, digital media, political science, marketing, or related.