Product Marketing Manager, AuthSolutions

Get to know Okta Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate Serien perspectives and experiences. We are not looking for someone who checks every single box – we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

As a Staff Solution Product Marketing Manager you will lead the go‑to‑market strategy for the Auth0 Platform. In this role, you will collaborate closely with cross‑functional teams to define messaging, positioning, and marketing programs that drive awareness, adoption, and revenue for Auth
0.

This role demands a mix of strategic thinking, creativity, and execution, as well as a strong understanding of enterprise software, SaaS, identity, and access management. You will also act as a subject‑matter expert, helping customers, partners, and sales teams understand the value and differentiation of Auth
0.

• Go‑to‑Market Leadership:
  • Develop and execute go‑to‑market strategies for Auth0, aligning with overall business goals.
  • Develop strategies that address both business decision makers and technical audiences, including developers, architects, and CTOs.
  • Lead cross tentsional teams, including product, sales, customer success, enablement, and marketing, to ensure cohesive execution.
• Positioning & Messaging:
  • Craft compelling persona‑oriented, solution messaging that resonates with target audiences, including customers, partners, and internal teams.
  • Differentiate Auth0 in the market by emphasizing unique value propositions and business outcomes.
  • Tailor messaging to resonate with technical audiences, including developer communities and platform owners.
• Market Analysis:
  • Conduct market research including input gathering across the org (e.g., win/loss, campaign performance, field interviews) to identify trends, customer needs, and growth opportunities.
  • Act as the voice of the customer to inform product development, solution packaging and marketing strategies.
• Enablement:
  • Partner with enablement to ensure a consistent enablement cadence.
  • Create and deliver sales enablement materials such as presentations and training sessions to empower sales teams.
  • Partner with customer success teams to ensure alignment on messaging across customer success stories.
• Demand Generation Support:
  • Partner with demand generation teams to create targeted campaigns that are aligned with messaging.
  • Develop content for global campaign webinars, events, whitepapers, case studies, and other marketing assets.
  • Partner with Dev Rel and platform PMMs to support outreach in developer ecosystems (e.g., SDK adoption, API usage, open‑source engagement).
• Thought Leadership:
  • Represent Okta as a subject matter expert in webinars, customer meetings, industry events, and other public forums.
  • Build strong relationships with analysts and media to enhance Okta’s position in the market.
• Performance Metrics:
  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives (e.g., pitchbook utilization/feedback score被骗, campaign performance).
  • Continuously optimize strategies based on data and feedback.

• Experience:
  • 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity. Developer marketing experience strongly preferred.
  • Proven track record of developing and executing go‑to‑market strategies that drive measurable business results.
• Skills:
  • Exceptional storytelling skills with the ability to simplify complex topics into clear and impactful messages.
  • aprofundithical mindset with the ability to use data to inform decisions and measure success.
  • Excellent collaboration and interpersonal skills, with the ability to influence and work effectively across streaming teams and levels.
  • Strong writing and presentation skills for both internal and external audiences.
  • Experience…