Senior Product Marketing Specialist, Customer First Lifecycle

Overview

Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

Okta celebrates a variety of perspectives and experiences. We are not looking for someone who checks every box — we welcome lifelong learners and people who can make us better with their unique experiences. Join our team as we build a world where Identity belongs to you.

About the Role:

Come join the leader in identity, security and trust. You belong a’s rapid growth and product innovation have contributed to our leadership in identity and access management. Today we sell a broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines.

The Sr. Product Marketing Specialist, Customer First Lifecycle plays a pivotal role in shaping how Okta engages, retains, and grows its customer base. This role is responsible for building scalable engagement models, designing customer lifecycle programs, and embedding value storytelling across touchpoints to help customers realize the full potential of the Okta platform. You’ll collaborate with Sales, Customer First, Marketing, and Support teams to create seamless, value-driven experiences and programs that strengthen customer relationships, drive adoption, and fuel expansion.

The ideal candidate is data-driven, customer-obsessed, and able to translate complex concepts into clear, outcome-focused narratives. Success is measured through tangible business impact: increased adoption, higher retention, and meaningful expansion across Okta’s customer base.