Director, Product Marketing - Auth

Get to know Okta

Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box – we're looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We're building a world where Identity belongs to you.

We make access to applications safe, secure, and seamless for the more than 100 million daily logins around the world. Our modern approach to identity enables this Tier 0 global service to deliver convenience, privacy, and security so customers can focus on innovation.

Auth0 sits at the critical intersection of developer experience, security, and identity. To win this market, we need a product marketing leader who is as comfortable with a technical audience as they are pitching to executives. We are seeking a Director of Product Marketing with deep technical roots, a bias for action, and a player‑coach mindset to lead Auth0's next chapter of growth.

This is not a "keep the lights on" role. You will be responsible for the entire Auth0 portfolio: from our established, market‑leading products to our emerging bets in areas like Agentic AI. You will be tasked with developing and implementing strategies at high speed, with the ultimate goal of successfully positioning Auth0 in the market to exceed our ambitious goals for revenue growth and developer adoption.

• Own the Product Narrative: Define and manage the strategic narrative for Auth
  0. You will be the expert on our market, customers, and competition, using that insight to craft compelling positioning and messaging.
• Lead, Mentor, and Grow a Team: Act as a player‑coach, leading and empowering a small, high‑performing team of product marketers. You will be responsible for hiring, mentoring, and developing talent.
• Orchestrate High‑Impact Launches: Lead the GTM execution for Auth0's most strategic product launches, ensuring the entire organization is aligned and the launch delivers on its business goals.
• Influence the Product
  
  Roadmap:
  
  Serve as a critical partner to Product and Engineering leadership. You'll use your technical credibility and market insights to influence the future direction of the Auth0 platform.

Deliver the Voice of the Market: Establish the framework for analyzing market trends, competitive threats, and customer feedback. Ensure that actionable insights are delivered to leadership, product, and GTM teams.

• Build strong partnerships: Establish a powerful alliance with Product Management to connect roadmap decisions to market opportunity. Partner with Marketing to ensure our product story is at the heart of every campaign.

• Experience: 15+ years in a product function (e.g., product marketing, product management) in SaaS/enterprise software, with 7+ years in a people management role.
• Player‑Coach Leadership: Proven experience hiring, mentoring, and leading high‑performing teams, while also being able to roll up your sleeves to personally deliver on strategic projects.
• Deep Technical Credibility: You are technical enough to go deep with the Auth0 product, build trust and rapport with a developer audience, and influence the product roadmap with sound, market‑driven arguments.
• Strategic Mindset: Demonstrated ability to develop and execute strategies that blend enterprise, sales‑led motions with bottoms‑up, developer‑focused product‑led growth.
• Bias for Action: You thrive in a fast‑paced environment and have a proven ability to move with speed and agility from strategy to implementation.
• Technical Storytelling: An exceptional ability to communicate complex technical concepts simply and persuasively to a wide range of audiences, from developers to C‑level executives.

This…