GTM Manager

Location & Schedule

This position may be located in Bellevue, WA;
Overland Park, KS; or Frisco, TX. This is not a remote role. This is a hybrid schedule, requiring 3 days a week in office.

T-Mobile builds our brand around outstanding products and services that make a significant impact on consumers' busy lives.

The Go To Market Manager will be responsible for flawless execution of initiatives across the consumer portfolio, leading teams through the end-to-end process. This role will be focused on activating cross-functional teams across the organization to deliver best-in-class consumer products/projects with exceptional customer and frontline experiences and ensuring the enterprise is prepared and aligned to deliver against business metrics and timelines.

• Full understanding of the consumer business including current and future roadmap.
• Oversee a variety of initiatives from concept development to market launch across the consumer landscape with a laser focus on customer experience and launch readiness.
• Act as a strategic partner for business and product partner teams. Review and understand the project strategy, experience, and business objectives, and provide input on potential risks, gaps, and/or competing priorities. Ensure operational execution plans are aligned with the business objectives.
• Support development and alignment of overall customer experiences and end to end customer flow (buying, using, servicing, etc.) Call out any risks and assist cross functional teams with mitigation and contingency plans.
• Lead the Go To Market Certification process, ensuring broad leadership visibility, cross-functional alignment, and a high-quality launch experience that meets defined expectations.
• For supported initiatives, create and own the Single Source of Truth (SSOT), a comprehensive document containing key project elements such as business strategy, financials, customer experience, messaging/FAQs, enterprise readiness plans (marketing, operations, technical, PR, marketing, etc.), and post-launch support plans. Ensure the SSOT is accurate, complete, and kept up to date throughout the life of the project.
• Brief and lead cross-functional support teams to ensure a successful and on-time launch. Review and approve frontline training and customer-facing marketing support content for accuracy and consistency, ensuring alignment of key messaging and positioning across all channels.
• Manage the creation and approvals process of customer positioning and all up FAQs ensuring the outcome aligns with the key marketing message and frontline needs.
• Drive pre and post launch preparedness – GTM Certification, go/no-go approvals, support war rooms, performance tracking and levers to steer to KPIs.
• Provide ongoing consumer channel support to ensure initiatives are meeting business goals and support frontline feedback, when necessary, across the product lifecycle.
• The role requires strong cross functional partnership across the enterprise; specifically, with sales, customer service, marketing, PR, legal, product management, and web strategy operations leadership to ensure flawless execution for T-Mobile products and services.

• Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
• 4-7 years Marketing or relevant experience (Desired: wireless or technology experience) (Preferred)
• Excellent organization skills with attention to detail
• Excellent interpersonal, presentation, oral, and written communication, and negotiation skills as candidate will interact with a variety of management levels including executives.
• Proven track record of defining and executing go-to-market strategies.
• Strong analytical, quantitative, and critical thinking skills; with strong bias towards data-based decision making
• Shows initiative, anticipates, and prepares for upcoming situations, takes advantage of opportunities, acts quickly and decisively, addresses issues before they become problematic; proven ability to engage and influence large teams and…