Hotel Sales Coordinator

Summary

The Hotel Sales Coordinator primarily focuses on inside sales and includes creating LNR and Group contracts, entering data into the Property Management System (IHG Hotel Key), and overseeing group and LNR stays. The coordinator will make proactive sales calls for new business, research and follow up on leads, and support the hotel team with sales opportunities. The role requires a high standard of integrity, service, and hospitality, as well as a strong understanding of the marketing plan and sales strategies in collaboration with hotel management and the sales team.

• Respond promptly to telephone and email inquiries, prepare proposals, contracts, and update sales databases.
• Ensure all aspects of guest stays and/or events meet or exceed guest expectations. Explore client needs: rooms, suites, meeting space, desired dates.
• Interact with guests, greet potential guests for hotel tours, act as the primary point of contact for clients, and handle group inquiries.
• Maintain sales files, generate daily or weekly sales reports, monitor account production, create written proposals, and prepare company profiles within the property management system.
• Communicate progress of potential leads, new accounts, rate plans, radar accounts, incoming groups, and meeting room needs with hotel management and staff.
• Work with the Revenue Management Team to assess the value of new business based on forecast, demand, and seasonality.
• Set up reservations, group blocks, and related tasks within the property management systems.
• Complete all required company and brand‑specific training and/or certifications in a timely manner.
• Complete any other duties assigned by management.

• Proficiency in Microsoft Office Suite – strong skills in Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills needed for interacting with potential guests and the hotel team.
• Strong organizational and time‑management skills; ability to prioritize tasks, respond quickly to inquiries and leads, and meet deadlines.
• Interpersonal skills – ability to engage with all personalities and collaborate effectively with hotel and regional sales teams.
• Creativity – strategic, out‑of‑the‑box thinking to capture potential accounts from different market segments in the local market.
• Knowledge of hotel and guest service operations (preferred).

High school diploma or general education degree (GED); six months to one‑year related experience and/or training; or an equivalent combination of education and experience.

Merlin

• Concerto Hotel Key PMS experience desired but not required.
• Valid driver’s license with an acceptable driving record.

• Ability to negotiate.
• Ability to prioritize and manage accounts.
• Knowledge of sales techniques.
• Knowledge of business etiquette and practices.
• Knowledge of product and competition.
• Highly organized and able to plan and organize.
• Proficient in data entry and computer skills, including Microsoft Office applications.
• Keen attention to detail.
• Ability to handle multiple tasks simultaneously and efficiently.
• Ability to maintain professionalism at all times.

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations; write reports, business correspondence, and procedure manuals; present information effectively and respond to questions from managers, clients, customers, and the general public.

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists; interpret a variety of instructions in written, oral, diagram, or schedule form.

• The employee is frequently required to lift or move up to 25 pounds. The employee regularly stands, walks, talks, or hears while performing duties.