Product Marketing Manager

Product Marketing Manager

Requisition

Location:

Louvain-la-Neuve, BE

Work regime:
Full-Time

Kind of contract:
Open Ended Contract

At IBA (Ion Beam Applications), we are pioneers in clinical and technological solutions that transform patient care. As a global leader in proton therapy, IBA delivers end-to-end medical technologies that make a real impact in the fight against cancer. Joining IBA means being part of a mission-driven team where precision, innovation, and care combine to improve lives worldwide.

As Product Marketing Manager, your goal is to enhance IBA’s market positioning, develop our thought leadership, and provide impactful tools that empower our commercial teams to succeed. You’ll be a key player in shaping and executing the global marketing strategy for both Proton Therapy Awareness and IBA’s Proteus product line—in close collaboration with experts in marketing, sales, product management, and clinical solutions.

• Define and promote IBA’s Unique Value Proposition and differentiators within a competitive landscape
• Adapt messaging for diverse audiences (clinical, technical, and economic stakeholders)
• Support new product features and contribute commercial insights to the product roadmap

• Create evidence-based marketing materials supported by clinical data and customer outcomes
• Develop impactful sales tools and visuals that reinforce our claims and drive commercial success
• Align the global commercial team on product positioning through training and consistent communication

• Analyze market trends, customer feedback, and competitor activity to inform strategy
• Contribute to global marketing initiatives: digital campaigns, events, trade shows, and content marketing

• Ensure all marketing deliverables align with corporate branding and communication guidelines
• Build strong relationships with external suppliers and industry stakeholders
• Report on activities and provide strategic recommendations to senior leadership

You have:

• Master's degree in business, marketing, or equivalent through experience
• 5–10 years’ experience in medical devices, healthcare technology, or a related industry
• Proven success in product marketing and/or product management in an international B2B context
• Proficient in digital tools such as Office and Adobe
• Comfortable working in an international environment with up to 20% travel
• Excellent written and verbal communication skills in English

• Customer-centric and results-driven
• A team player with strong interpersonal and leadership skills
• Curious, proactive, and eager to grow within a cutting-edge industry
• Passionate about medical innovation and learning new technologies
• Strategic and analytical with excellent planning and prioritization skills
• Creative, open-minded, and always looking for new approaches
• Strong ability to collaborate cross-functionally in global teams

At IBA, we value creativity, innovation, and a commitment to excellence. As a certified B Corporation (B Corp), we uphold the highest standards of social and environmental performance. If you’re ready to embark on a journey where your skills and ideas can truly make an impact, apply now to join our dedicated team. Let’s shape the future of technology together!

Apply today and be part of a mission that matters!