Segment Marketing Manager

Company details

At Antwerp Management School (AMS), a triple-accredited and internationally renowned business school with its roots and main branch in the bustling heart of Antwerp, both young and experienced professionals are supported and guided in their quest for healthy growth and sustainable professionalization to create impact as an individual, a business team, a company, or an organization.

We are a dynamic, innovative and customer-oriented organization, driven by an enthusiastic team. Our faculty experts and employees make every effort to offer our customers permanent learning experiences by sharing their state-of-the-art expertise and relevant insights that really matter in daily practice.  to get a taste of the atmosphere on campus.

Antwerp Management School aims to maximize diversity and would like to encourage everyone – regardless of gender, religion, ideology, origins, language, functional impairments, etc. – to apply.

Would you like to join our team? We are looking for a Segment Marketing Manager.

As Segment Marketing Manager you will (co) lead the development, implementation, evaluation and optimization of our marketing (multi-channel) communication towards your key customers. This role requires complex stakeholder management.

Your target group will be young professionals, students who are enrolled in a one-year master’s program.

You will not be taking a leadership role, but will work closely with the Marketing Communication Officer for the same target group.

Your responsibilities :

• Develop Integrated Marketing Communication (360°) strategy for your target group, focussing on lead gen & conversion for AMS. In close collaboration / consultation with Segment Marketing Lead;
• Translate the Integrated Marketing Communication (360°) strategy for your target group to a 'yearly' marketing communication plan / content calendar;
• Create an integrated marketing plan to support the business line goals, aligned with the overall the brand strategy & positioning;
• Develop ideas and creative briefs to meet objectives for advertising and program marketing, including print, digital, video assets, …;
• Deliver fresh insights on current marketing activities and suggest improvements;
• Guide Marketing Communication Officer with marketing communications campaign creation and implementation. Support in execution where necessary;
• Support the set-up and visualisation of marketing performance dashboards for your target group working closely together with the business and Segment Marketing Lead;
• Build successful communication strategies, plans and campaigns through gathering and analysing customer and market insights, customer trends, competitors, products and marketing best practices;
• Define and manage the yearly marketing communications budget for your target group.

• You have 5+ years relevant marketing experience in (inbound) marketing;
• You possess knowledge of marketing strategies, channels, and branding;
• You have good organizational abilities and a hands-on mentality which you have put to use in prior project management;
• You are data- and result-driven and have an analytical mindset;
• You are customer oriented with an interest in executive profiles;
• You easily interact with diverse stakeholders;
• You combine a strong team spirit with a healthy sense of autonomy;
• You have knowledge of marketing tools and other systems such as One Drive, Brightspace, MS office (experience with Odoo is a plus);

• You have a Master’s degree in Marketing, Business Administration, or similar fields;
• You are fluent in English and Dutch (speaking, writing, reading).

You will be part of one of the world’s leading international management schools. Our organizational culture is warm and open-minded with ambitious and driven colleagues. Our aim is to further internal relationships and to make work fun.

Our customers and many of our staff members come from every corner of the globe, giving AMS a strong international vibe.

Ours is a highly flexible work environment where you can expect a great deal of autonomy and room for deploying and developing your own entrepreneurship. This will allow you to create the work–life balance that works for you.

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