Brand Manager EG Consumer Health Care

About EG

EG, the largest pharmaceutical company in Belgium, is a Purpose driven company: at the core of everything we do, we aim to Care for People´s Health as a Trusted Partner.

With an offering for just about every therapeutic area, we are the market leader in generic medicines and the biggest OTC company in Belgian pharmacies. Most of our medicines and food supplements are produced in Belgium. We currently have 180 employees and continue to invest in:

• The development of generic medicines to keep qualitative healthcare affordable
• Scientifically proven food supplements and medical devices that you can buy without a prescription in your pharmacy
• The development of highly specialized medicines and biosimilars

Our culture is characterized by the strong commitment of our employees. Internally, we are called “MEP’s”:

Motivation –Energy –Passion are therefore qualities that we look for in every potential new employee to help strengthen our culture. We are part of the STADA Group and share the values Integrity, Agility, Entrepreneurship and One STADA.

Do you have a strong MEP level? Are you entrepreneurial and would you like to work for the largest and fast-growing pharmaceutical company in Belgium? Then EG might be the perfect employer for you.

Consumer Health Care (CHC), one of the 3 business units at EG, offers innovative, science-based food supplements and medical devices with strong brands such as Fultium, Omnivit and Urilys. CHC is an exciting, dynamic and fast-growing market and EG is the market leader. We continue to outperform the market and have strong growth ambitions for the division to contribute to the company’s overall growth.

We want to continue to offer superior brands and products that meet the needs of our key stakeholders: patients, doctors & pharmacists. We aim to do this by building strong brands, accelerating our portfolio, effectively communicating product benefits, fostering relationships with our partners, and adhering to regulatory standards. We do this in line with our purpose to Care for People´s Health as a Trusted Partner.

The brand manager is the brand owner for a number of brands in CHC. The brand manager acts as the business owner and plays a vital role in accelerating our growth. He/she goes from strategical brand building exercises, business reviews to brand plans and presenting and implementing the brand activation plan.

• You will be responsible for multiple CHC brands: building them and developing activation and communication plans for all stakeholders (patients/consumers, physicians, and pharmacists) based on brand and category objectives and within the legal context.
• As the brand owner, you will create and implement brand plans, manage budgets, analyse results, and proactively suggest adaptations to ensure success.
• You will identify new opportunities to strengthen the brand and portfolio offering, building on relevant insights and in line with category and market trends
• Together with the digital brand manager, you explore digital activation opportunities to grow your brands.
• You generate the necessary instore visibility, both on- and offline, aligned with the patient journey and channel needs.
• You work closely with the sales department, aligning your plans with the sales teams and presenting them to the medical and pharma reps in an inspiring and motivating way. You ensure their commitment to the brand’s growth strategy.
• You collaborate cross-functionally with colleagues of Pharmaceutical Affairs, Business Development, Supply Chain and other departments, regularly aligning plans and communicating relevant information to all counterparts.

• Motivated, Energetic and Passionate (MEP)
• You act in line with our values:
  Integrity, Entrepreneurship, Agility and One STADA.
• Master’s degree in marketing, commercial engineering, business economics. Previous brand building or brand development experience in FMCG or pharma is a plus.
• Strong marketing skills with the ability to think strategically, develop compelling briefings and execute with excellence across all touchpoints
• Solid analytical skills, strong communication abilities, and a collaborative mindset
• Hands-on with an entrepreneurial mindset, eager to learn and adapt plans in line with new trends and developments
• Fluent in Dutch, French & English

We hire for attitude—a positive, proactive, and growth-oriented mindset is essential.

Do you have the Motivation, Energy and Passion it takes? Then this job might be for you. Apply now!