Sr. Marketing Specialist

Clinisys is a global provider of intelligent diagnostic informatics solutions and expertise designed to redefine the modern laboratory, across healthcare, life sciences, and public health. Millions of diagnostic results and data insights are generated every day using Clinisys’ platform and cloud-based solutions in over 4,000 laboratories across 39 countries. Headquartered in Tucson, Arizona, and Woking, England, Clinisys’ mission is to enhance the effectiveness of diagnostic workflows in any laboratory or testing environment and keep citizens and communities healthier and safer.

Clinisys has built an unrivalled reputation for deploying complex diagnostic networks and academic centres – and is the only provider to repetitively deliver to all disciplines end-to-end – tering healthier communities.

In-office role; currently 3 days a week in-office. Based in the Ghent, Belgium area, the Sr. Marketing Specialist, Regional Marketing, EU will develop, implement, manage, and execute regional marketing plans to strengthen product brands, enhance lead generation, drive sales pipeline and customer retention, and promote overall brand awareness throughout BENELUX markets. You may also support other EU marketing activities and events as needed.

All activities will be tied to an overarching Global Marketing Strategy contributing to achieving company growth goals. Function as a subject matter expert for regional market and campaign activities. Reinforce global corporate brand through all initiatives.

• EU market focus for this role will be on the BENELUX markets
• May also provide support for the following markets, based on need:
  France, Spain, Germany, and/or distribution markets.
• Drive multi-channel regional marketing plans through entire customer journey, to include campaigns, website and social promotional activities, press releases, promotional materials, ads, webinars, events, development of prospect lists by persona, country, and/or product groupings, and run customer communications, and/or other activities.
• Work closely with sales, product management, and business development for inputs and alignment on marketing plans and activities.
• Work in close alignment with the global digital marketing vertical, with other regional marketing verticals, and with GTM vertical to support wider marketing activities.
• Establish relevant market-based tactics and SMART success measurements integrated marketing campaigns aligned with best practices to support sales and EU market efforts.
• Drive lead management, including capture, nurturing, assignment, and coordination of leads to ensure sales and marketing best practices and business growth.
• Maintain constant awareness of market positioning amongst competitors, using data and insight to suggest creative and bold ways to improve brand proposition within the market.
• Work to build closer relationships, improve customer satisfaction and NPS score, create demand, and improve regional market understanding.
• Continually optimize funnel performance for each channel and campaign; forecast, track, monitor, and analyse success and ROI of all regional marketing activities and provide input to plan adjustments in order to optimize return on marketing investment.
• Create monthly analysis and progress reports of regional EU marketing activities.
• Effectively manage allocated marketing spend in line with the growth and business strategy and make a positive impact on regional EU market planning. Continually evaluate and adjust budget spend aligned with which activities drive business impact.
• Be a customer champion, spearheading robust data-driven initiatives to grow overall reach and optimize each stage of the customer journey.
• Leverage data and analytics to drive evidence-based marketing science strategies that optimize commercial performance and customer engagement.
• Ensure all materials are aligned with QARA regulations and reviewed by digital marketing team for alignment to brand.
• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all…