Global Marketing Team Lead — Medical

Overview

Are you ready to lead a global marketing team and shape impactful campaigns in the medical technology space? Do you thrive at the intersection of strategy, people leadership, and hands-on execution across diverse markets and medical business lines? If you're excited to drive brand growth, empower teams, and turn commercial strategy into measurable results, this role might be your next step.

We’re looking for a strategic, people-focused, and results-driven Marketing Team Leader to head our global medical marketing team. In this pivotal role, you’ll drive the full spectrum of marketing communications, from campaign strategy and execution to content creation, demand generation, and sales enablement, across multiple medical business lines. You will inspire your team to deliver impactful campaigns that strengthen our global brand and support commercial success in diverse markets.

• Lead and mentor a team of global marketing specialists overseeing downstream marketing for multiple business lines, including medical devices (orthopaedics, cranio-maxillofacial, cardiac, and respiratory) and medical engineering software solutions
• Guide and support local marketers in sales offices across the USA, Europe, and Asia, ensuring successful localization of global campaigns aligned to local sales objectives
• Build strong cross-functional relationships with upstream marketing, sales leadership, and central marketing teams to ensure collaboration, competence development, and knowledge sharing
• Translate the strategic market direction and commercial realities into effective marketing campaigns and sales tools that resonate with customers
• Develop personalized growth plans for team members, fostering their skills as high-performing marketers

• Prioritize marketing activities across diverse business lines to maximize impact and ROI
• Manage budgets and allocate resources strategically, ensuring timely and high-quality delivery of campaigns
• Lead the creation and execution of integrated multi-channel campaigns across digital, social media, PR, events, print, and partnerships
• Oversee the development of compelling, audience-specific content to drive engagement and conversion
• Implement lead-generation and customer-engagement initiatives that support revenue growth
• Provide sales teams with tools, collateral, and training to enhance commercial outcomes
• Monitor and analyze campaign performance, reporting insights and refining strategies for continuous improvement

• Bachelor’s degree in marketing, communications, business, or a related field
• 5+ years of marketing leadership experience, with proven team management
• Demonstrated success in downstream campaign execution within a B2B medical technology market (direct-to-physician experience is a plus)
• Experience working across global markets and diverse business cultures in Europe, the USA, and Asia
• Passion for people management, coaching, and developing competencies
• Deep understanding of modern marketing mix — digital and traditional channels
• Excellent communication, leadership, and analytical skills
• Proven track record in developing strategies that deliver measurable growth

When creating a better and healthier world, a good place to start is with yourself. That is why we encourage our employees to prioritize their overall well-being, fostering physical fitness, mental resilience, and social connections through a range of workshops, sports activities, and other events and initiatives that contribute to a balanced and fulfilling work-life harmony.

Hybrid working & flexibility

Personal growth and career advancement

Team building

Innovation is key

• Full-time
• Hybrid
• Mid-senior level

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Materialise is a dynamic, international high-tech company, founded in 1990 and headquartered in Belgium, with over 2,300 employees worldwide. Materialise’s mission is to innovate for a better and healthier world through its software and hardware infrastructure and in-depth knowledge of additive manufacturing (also known as 3D printing). Our customers are in diverse industries, such as automotive, aerospace, medical, research, and academia.

As a growing company, Materialise is always looking for enthusiastic professionals who want to work in an environment full of revolutionary technology and surrounded by people passionate about their work.

Reach out to our team to get the answers to your questions.