Growth marketer, Digital Marketing

Growth Marketer

Trend tracker is an enterprise-grade, AI-powered platform that helps leading companies and foresight teams work smarter, spot emerging opportunities, and make faster, more confident decisions. We’re scaling quickly and looking for a data-driven Growth Marketer with strong content creation skills to drive customer acquisition, revenue growth, and support with content creation as needed.

• Help shape and execute growth strategies across acquisition, activation, retention, and revenue, working closely with the team.
• Plan, launch, and continuously optimize paid campaigns across Google Ads, Meta, Linked In, and emerging channels.
• Run and analyze A/B tests on ad creatives, landing pages, and conversion funnels to learn what really resonates with our audience.
• Track, analyze, and share insights on key growth and performance metrics such as:
  • CTR, CPC, CPM
  • CPL and CPA (signup / trial)
  • Landing page and funnel conversion rates
  • Cost per activated user
  • Marketing CAC (paid acquisition scope)
  • ROAS and short-term ROI
• You’ll turn data into clear dashboards and actionable takeaways that help guide decisions.
• Experiment with new growth ideas, lifecycle improvements, and referral or viral mechanics to accelerate user acquisition and activation.
• Create engaging content across the funnel, including ad copy, email sequences, landing pages, blogs, thought leadership, and visual assets.
• Explore and test new growth channels such as partnerships, affiliates, and influencer campaigns.
• Improve conversion rates across signup flows, pricing pages, and key user journeys through ongoing optimization.

Collaborate closely with product, sales, and content teams to improve trial-to-activation, lead quality, and marketing-sourced revenue.

Experience:

• 3–5 years of growth marketing experience, preferably in SaaS or tech environments.
• Proven track record of driving measurable growth through paid acquisition and experimentation.
• Hands‑on experience creating high‑quality content for multiple channels, including strong visual design and compelling writing (blogs, thought leadership).
• Strong paid advertising expertise, managing budgets across platforms.
• Deep understanding of growth metrics (CAC, LTV, conversion rates, cohort retention).

Skills:

• Google Ads, Meta Ads Manager, and Linked In Campaign Manager expertise.
• Analytics proficiency (Google Analytics; SQL a plus).
• Strong copywriting for ads, landing pages, and conversion‑focused content.
• A/B testing and experimentation expertise.
• Familiarity with marketing automation tools (Hub Spot, Lemlist).
• SEM/SEO experience is a big plus.

You are:

• Experimental and data‑driven with a "test fast, learn faster" mentality.
• Results‑oriented, scrappy, and resourceful.
• Comfortable with ambiguity and ownership of projects end‑to‑end.
• Collaborative across product, sales, and customer success teams.
• Fluency in English, Dutch, or French is a plus.

• 🚀 Competitive salary based on your experience
• 🌍 Young, international team with fun team events
• 🏡 Hybrid work: 2 days remote, 3 days in our Ghent HQ
• 💻 Work laptop included
• 🩺 Health insurance
• 🍽️ Meal vouchers
• 🚲 Transportation compensation
• 🏠 Home‑office budget and more!

Send us your CV and a cover letter sharing a growth experiment or campaign that actually moved the needle. Tell us about key metrics, results, and your impact. Impress us!

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