Retention Manager

Retention Manager

Join Maneuver Marketing as a Retention Manager. You will help drive customer retention, revenue growth, and brand loyalty through highly effective email and SMS marketing.

Maneuver Marketing has grown its DTC health & wellness brand from scratch to USD $100M+ in annual sales, serving over 3,000,000 customers worldwide. This role is for a proactive, detail‑oriented, data‑obsessed professional with at least 10 years of experience.

• Conduct ongoing research (market, customer, competitor, product)
• Collaborate with Product Marketing to adapt top‑performing messages in the customer journey
• Synthesize insights into actionable opportunities for lifecycle and subscriptions
• Define customer journey maps and align them to lifecycle channels (emails, SMS, direct mail)
• Design/redesign subscription programs (save flows, cadence options, upsells, bundles)
• Research and adapt best‑in‑class programs, lead churn reduction and subscriber expansion initiatives
• Explore and phase in loyalty/membership programs
• Prioritize lifecycle flow build‑out roadmap across channels
• Co‑develop flow architecture to ensure sequencing and avoid overwhelm
• Set personalization frameworks (dynamic content, zero‑/first‑party data integration)
• Define cross‑channel orchestration rules (e.g., email → SMS follow‑up → DM reinforcement)
• Own content calendar across channels and collaborate with copy/design on message architecture and offers
• Ensure messaging aligns with brand voice and lifecycle goals
• Define and refine segmentation strategies (RFM, lifecycle cohorts, churn‑risk, high‑value)
• Oversee integration of external data (loyalty tiers, subscription status)
• Maintain governance (tagging/naming conventions, retention policies)
• Validate segments for reporting (LTV by cohort, churn %, AOV)
• Own deliverability strategy (SPF/DKIM/DMARC, domain warm‑up, reputation recovery)
• Lead systemic improvement projects (engagement pruning, BIMI, sender reputation)
• Protect and strengthen email deliverability by monitoring key metrics and following best practices
• Quickly troubleshoot bounce rate spikes and other deliverability red flags
• Design and own testing roadmap (flows, offers, cadence, segmentation)
• Ensure statistical rigor and validity in testing methodology
• Interpret test results and translate into actionable retention strategies
• Own reporting frameworks (KPI: LTV lift, churn %, renewal rate, contribution margin)
• Partner with the measurement team to evolve dashboards and attribution models
• Own lifecycle projects end‑to‑end (email, SMS, DM, subscriptions)
• Manage cross‑functional alignment (Product, Ops, CS, Growth, Influencer, Data)
• Apply frameworks (Agile, Scrum, RICE) to retention initiatives
• Forecast resources, manage capacity, and elevate bottlenecks
• Communicate project status, risks, and results to leadership

• New customer sales and revenue (retention & acquisition, especially retention)
• Leveraging omnichannel flows and campaigns to reduce subscription churn
• Maximizing subscription margins
• Email and SMS revenue and engagement KPIs
• Email deliverability metrics

• 3‑5 years of direct, hands‑on email marketing and retention strategy experience in a manager position, ideally for DTC or eCommerce brands
• Deep Klaviyo expertise—flows, campaigns, segmentation, tagging, reporting
• Strong project management skills, able to juggle timelines and resources
• Excellent QA skills—attention to detail
• Analytical mindset—turning data into actionable trends
• Strong grasp of direct response marketing principles
• Proven experience designing, executing, and iterating on A/B tests
• Understanding of deliverability fundamentals and best practices
• Comfort working cross‑functionally with copy, creative, retention, and analytics teams
• Ability to thrive in a fast‑paced, ambiguous environment with shifting priorities
• Proactive, initiative‑driven, and problem‑solving mindset
• Clear, respectful, and prompt communication with internal teams and external vendors
• Detail‑oriented—accuracy in flows, invoices, and content quality
• Growth mindset, adaptability, openness to feedback, and continuous improvement drive
• Strong “builder” desire—aligned with Maneuver’s mission to grow to 10 figures by decade’s end
• Bonus:
  Basic Figma, HTML, or copywriting skills

Mid‑Senior level

Full‑time

Sales and Business Development

Retail Health and Personal Care Products