Creative Strategist - EdTech; French fluent

What if your next playground was transforming a massive Personal Brand ecosystem into a global, iconic Company Brand? What about challenging the status quo of an entire industry and building a brand you can be proud of, and that will help millions of people?

We’re not looking for a "Social Media Manager" to follow a calendar. We’re looking for a Creative Strategist (Brand & Content). Someone who understands that to win today, you don't just need "content", you need a Movement
. You will have the freedom to propose bold, unconventional concepts and the resources to bring them to life immediately.

We need a strategist like you who will bridge the gap between David Laroche’s personal influence and Paradox’s institutional power.

A Brand Architect
, capable of orchestrating a complex dual-strategy: scaling a personal brand while simultaneously building a standalone Company Brand that outlasts its founder.

A Creative Disruptor
, you hate "best practices" because they lead to average results. You constantly hunt for the "Purple Cow", the angle, the format, or the story that no one else is daring to tell.

A "Doer" with Taste
, you don't just float ideas in a meeting room. You script them, you drive them, and you ship them.

This is a full-time position, carried out remotely or from our offices in Dubai or Lisbon. French and English fluency is required.

About Paradox

WHAT WE DO:

At Paradox, we are convinced that greatness is trainable. We empower people at scale by leveraging cutting edge technologies like AI, and crafting user experiences with outstanding aesthetics. We merge:

• Human Intelligence (coaches, peers, and mentors)
• Structured Intelligence (protocols, mental models, rituals)
• Technological Intelligence (AI personalization, feedback loops, adaptive journeys)

To create one seamless ecosystem:
Paradox OS
.

OUR BELIEFS

We believe self-help is broken. Most learning platforms are used the same way: consuming generic theories, getting quick highs, ending with no real change. At Paradox, we believe people deserve more — More than content. More than motivation. They deserve a system that knows them, adapts, challenges, and grows with them. We believe every human learns differently, and technology can translate insight into transformation through AI personalization, lean experimentation, and deep psychological understanding.

Learning should change how you live, think, and create.

OUR VISION

We want to re-invent how people grow. We do not build another course or coaching app but the Operating System for Greatness. Founded by David Laroche, Paradox aims to build something that will outlive any individual. Our ambition is to compete with players like Mindvalley with a sharper vision and grounded protocols. We bring together designers, tech, coaches, and filmmakers to create cinematic, precise, and effective learning experiences.

We move fast, aim high, and hold ourselves to the standards of Apple, Spotify, and Master Class. Our results speak for us — transform our clients’ lives and let those transformations be our marketing.

YOUR MISSION 🚀

Transform a "Personal Brand" into a "Top-Tier Media". You lead the Content Factory by creative authority to produce content that is unique, excellent, and aligned with our values.

Your 4 Major Responsibilities

• Architect the "Dual-Brand" Strategy and build a symbiotic relationship where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.
• Propose radical formats (documentaries, reality shows, conceptual shorts) that redefine conventional Self-Help industry codes.
• Define distinct, sharp editorial lines for each platform:
  Depth & Search for You Tube;
  Aesthetic & Vibe for Instagram;
  Authority & Authenticity for Linked In.
• Radical Concepting & End-to-End Delivery: write hooks, storyboard narratives, and ensure final cuts meet the vision; source and onboard required specialists as needed; treat David as the "Actor" on set to ensure a flawless performance.
• Command the Content Factory: lead the internal content team by setting tempo, culture, and standards; provide high-level artistic direction and ensure publications meet Paradox standards.
• Fuel the…