Content Marketing Specialist

Content Marketing Specialist

Trend tracker is an enterprise‑grade, AI‑powered platform that helps leading companies work smarter, spot emerging opportunities, and make faster, more confident decisions. We’re scaling quickly and seeking a Content Marketing Specialist who combines creativity with strategic rigor, a strong and independent writer and content creator who consistently delivers high‑quality work.

You’ll own and create high‑quality thought leadership, blogs, and creative content that positions Trend tracker as a trusted voice in the industry.

• Write exceptional thought leadership content (blogs, case studies, Linked In posts) that educates, engages, and converts
• Translate Trend tracker’s insights, data, and product capabilities into clear, compelling narratives for different audiences
• Own content projects from ideation to publication
  , including research, writing, editing, and optimization
• Craft creative, conversion‑focused copy across multiple formats (blog, website, social, campaigns)
• Apply SEO best practices and keyword research to maximize content discoverability, and increase organic traffic
• Optimize existing content to improve rankings, engagement, and conversions
• Manage and grow content across channels like Linked In, Instagram
  , our website and more, adapting voice and format for each platform
• Collaborate with design and product to create visually compelling content (you don’t need to be a designer, but you have a strong eye for visuals and layout)
• Experiment with new formats, topics, and distribution strategies to increase reach and impact
• Ensure all content is on‑brand, detail‑oriented, and aligned with business goals
• Work closely with our Growth Marketer to craft engaging materials (ad design, short video forms)

• 3–5 years of experience in content marketing, preferably at a SaaS/Tech company
• Proven track record of writing high‑quality thought leadership and creative content
• Strong copywriting skills, you know how to write content that’s clear, persuasive, and relatable
• Experience managing and writing for multiple channels (Linked In, Instagram, Reddit, blogs, website)
• A creative mindset paired with a strong understanding of what drives engagement and conversion
• Detail‑oriented and highly organized, you can manage multiple projects without dropping the ball
• Comfortable working independently and proactively, while also being highly collaborative
• Ability to lead content initiatives end‑to‑end, from idea to execution to results

• 🚀 Competitive salary based on your experience
• 🌍 Young, international team with fun team events
• 🏡 Hybrid work: 2 days remote, 3 days in our Ghent HQ
• 💻 Work laptop included
• 🩺 Health insurance
• 🍽️ Meal vouchers
• 🚲 Transportation compensation
• 🏠 Home‑office budget and more

Tell us about yourself, and we’ll review your profile for this opportunity.