Digital & Communications Executive

VANRATH is delighted to be working with a well-established, multi-site healthcare organisation to recruit a Digital & Communications Marketing Executive for a newly enhanced role within their head office team.

This position offers a unique blend of digital marketing, brand storytelling and internal communications
, supporting both external engagement and employee connection across multiple operational sites. The successful candidate will play a key role in shaping how the organisation communicates its values, achievements and culture.

Reporting into senior stakeholders, the Digital Marketing & Communications Executive will take ownership of digital channels and internal communications, ensuring a consistent, engaging and professional voice across all platforms.

• Create and deliver engaging digital and social media activity across platforms such as Facebook, Instagram, Linked In and X
• Develop creative content that highlights people, services, events and organisational culture
• Track trends and engagement data to continuously refine digital performance

• Produce high-quality written, visual and video content for digital use
• Work with internal teams to source stories and build a strong content library
• Act as a brand champion, ensuring tone and messaging align with organisational values

• Maintain and update company websites, ensuring content accuracy and accessibility
• Optimise digital content to improve SEO performance and online visibility
• Support attraction of residents, families and prospective employees

• Support the delivery of digital campaigns, including recruitment, brand and awareness initiatives
• Assist with email marketing activity and paid digital advertising
• Monitor results and provide insight on campaign effectiveness

• Monitor online reviews and brand presence across relevant platforms
• Respond to feedback professionally and in line with brand guidelines
• Use insights to support continuous improvement

• Develop and deliver engaging internal communications to connect teams across multiple locations
• Produce newsletters, updates and campaigns celebrating achievements and sharing key information
• Partner with HR, Operations and leadership to ensure clear, consistent messaging

• Use analytics tools to assess performance across digital channels
• Provide clear reporting and actionable insights to senior stakeholders

• Degree in Marketing, Communications, Digital Media or similar OR a minimum of 2 years' experience in a comparable role
• Demonstrable experience in digital marketing, content creation and social media management
• Strong written and verbal communication skills with attention to detail
• Experience using tools such as Canva, Adobe Creative Suite and analytics platforms
• Understanding of SEO, email marketing and digital advertising
• Ability to work independently while collaborating across teams and sites

• Experience with in healthcare, hospitality or multi-site environments
• A passion for storytelling, engagement and people-focused communication

• Opportunity to shape and influence a growing internal communications function
• Supportive, values-led working environment
• Excellent training and professional development opportunities
• Employee Assistance Programme
• Health and wellbeing initiatives
• Free on-site parking
• Discounted hospitality benefits