Marketing Lead Northern Ireland, United Kingdom

Belfast, Northern Ireland, United Kingdom

We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.

We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

As a Marketing Manager, you will play a pivotal role in driving the success of our brands by spearheading strategic marketing initiatives. Responsible for enquiry generation, customer retention, and ensuring alignment with OEM requirements, you will serve as the primary link between the marketing team and OEM representatives. Your role will involve creating comprehensive marketing plans, effectively briefing these into the marketing team, and closely monitoring performance metrics to optimise results.

Enquiry Generation and Customer Retention:

• Develop strategies to generate quality enquiries, fostering lead generation and customer acquisition.
• Implement customer retention programs to enhance brand loyalty and maximise customer lifetime value.

• Ensure all marketing activities and events align with OEM guidelines, to meet requirements and maintain any Marketing-related income.
• Collaborate closely with OEM representatives to understand brand positioning, values, and objectives.

• Create detailed and effective marketing plans for assigned brands, outlining objectives, target audiences, key messages, and appropriate channels.
• Develop a deep understanding of market trends, consumer behaviour, and competitive landscape to inform marketing strategies.
• Create Marketing messages and campaigns in line with FCA and ASA regulations, in collaboration with Lookers Compliance teams.
• Strategically allocate budgets across different elements of marketing plans, maintaining a balance between effectiveness and cost efficiency.

• Effectively communicate marketing plans to the marketing team, providing clear and concise briefs.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

• Establish KPIs and metrics to measure the success of marketing campaigns.
• Regularly monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.

You will have relevant marketing experience gained from a similar fast paced environment, with a genuine interest in automotives and our industry. You'll have a creative and commercial flair and have prior demonstrable experience in campaign building and multi-channel marketing. The ideal candidate will have excellent communication skills: written and verbal; possess strong negotiation skills and, be able to influence key stakeholders.

You'll be well organised, adaptable, and quick to respond. You'll be a pro at working to tight deadlines and budgets. You'll be able to work both independently and as part of a larger, dynamic team.

• Competitive salaries with structured pay scales and progression as you grow within the business
• Generous annual leave that increases with your length of service
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
• Access to Techscheme for discounted technology purchases with flexible payments
• Eyecare vouchers to help cover vision care needs
• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
• Dental insurance for everyday dental care and unexpected treatments
• Critical illness cover for peace of mind during life's most challenging moments

• MyView Pay Now – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
• Free will writing services to help plan for the future
• Flexible life assurance options and partner life assurance for added protection
• Discounted gym memberships to…