Digital Marketing Executive

As Digital Marketing Executive , you willbe responsible for delivering the day-to-day marketing activities that support ARCs globalserviceportfolio.

Youwill help develop &execute campaigns across multiplecommunications,generate leads,providesalessupportand strengthen ARCs reputation as the gold-standard IVD andCDxresearch solutions provider to the global precision medicine and in vitro diagnostics sectors.

Help deliver and executemarketing campaigns across digital, social, email and print, ensuring alignment with brand guidelines.

Support the Sales Team by generating Marketing Qualified Leads (MQLs) to create a strong pipeline of potential customers

Liaise with third-party vendors,external agencies, CRM contractors, and designers.

Create andmaintainengagingcontent for ARCs website, newsletters, and social channelsalongsidecontributing to the overall digital transformation of the company

Assistin managing ARCs professional social media accounts and support delivery of the companys social media strategy.

Coordinate ARCs participation in industry events, including logistics, promotional materials, and on-site support.

Support the adaptation and implementation of AI tools within the CRM to enhance lead management, customer insights, and marketing efficiency.

Support the effective use and day-to-day management of Hub Spot CRM, including campaign tracking and reporting.

Assistwithwebinarcoordination, including promotion, execution, and post-event follow-up.

Conduct competitor research and market scanning toidentifyopportunities.

Track and report on campaign performance using Hub Spot, Google Analytics, and Linked In insights.

Undertake professional development to stay current with marketing best practice and digital tools.

Contribute to ARC company culture and support broader Commercial team initiatives.

Degree in Marketing, Communications, Business, or a related field.

3-5 yearsmarketing experience, ideally in a B2B or life sciences environment.

Experience creating on-brand digital content.

Experience managing or working with CRM systems (Hub Spot desirable)

Familiarity with CMS platforms (e.g., Word Press) for website updates.

Strong understanding of social media management tools

Analytical mindset with ability to interpret marketing data.

Experience in Adobe Creative Suite or Canva

Knowledge of precision medicine, IVD or broader life sciences industry.

Email marketing and automation knowledge.

Application of Automation and Artificial Intelligence as part of ERP implementation.