Brand Manager

Responsibilities

Develop and execute brand marketing plans to drive growth and maintain brand health, while identifying key issues and opportunities.

Plan and monitor campaigns and sales performance; identify opportunities and recommend improvements.

Identify solutions and make recommendations to improve effectiveness based on performance monitoring.

Work closely with the social media specialist, KOL specialist, livestream team, and content creators to deliver flawless brand experiences across touchpoints.

Manage promotional budgets effectively.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years’ experience as a Brand Marketing in the skincare or beauty industry.
• Strong business mindset, analytical skills, and social media expertise (Instagram, Tik Tok).
• Experienced in large-scale campaigns, events, brand strategy, and promotions.
• Familiar with brand activation, branding/visibility, advertising, and market pricing analysis.
• Passion for growth, excellent time management, and strong leadership skills.
• Able to manage workload and multiple projects simultaneously.
• Proficient in Excel and data-driven decision-making.

Be Bright With Brighty