Principal Product Marketing Manager, DevSecOps Platform

Remote, Canada;
Remote, US

Git Lab is an open-core software company that develops the most comprehensive AI-powered Dev Sec Ops  Platform , used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development.

Thanks to products like Duo Enterprise and Duo Agent Platform , customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. Git Lab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems.

Co-create the future with us as we build technology that transforms how the world develops software.

As the Principal Product Marketing Manager for Git Lab's Dev Ops solution set, you'll shape how we tell the story of our intelligent orchestration platform that turns fragmented tool chains into unified, end-to-end workflows. You'll own the narrative for how teams move from disparate tools and manual handoffs to a shared source of truth that keeps developers, platform engineers, and operators in continuous flow across the software development lifecycle.

You'll influence positioning, messaging, proof points, packaging, and go-to-market plans so they resonate with platform engineering leaders, Dev Ops directors, site reliability engineers, and technology executives. You'll operate with a high degree of autonomy. You'll partner closely with Product Management, Engineering, Sales, Customer Success, and Marketing to drive revenue growth through new SKUs and monetization strategies, strengthen Git Lab's Dev Ops platform narrative in the market, and guide customers through their Dev Ops modernization journeys.

In your first year, you'll refine our Dev Ops value proposition and segmentation and launch strategic new offerings. You'll translate customer and analyst insights into clear messaging and repeatable sales motions and help platform teams see Git Lab as the foundation for intelligent orchestration. You'll turn market feedback and usage data into clearer positioning, packaging, and enablement that accelerates adoption of Git Lab as the complete Dev Ops platform of choice.

Some examples of our projects:

• Developing and launching new SKUs and monetization strategies for Git Lab's Dev Ops platform capabilities.
• Creating persona-based messaging and enablement for platform engineering leaders, Dev Ops directors, and technology executives.

• Lead the positioning, narrative, and go-to-market strategy for Git Lab's Dev Ops solution set, emphasizing how our intelligent orchestration platform replaces fragmented tool chains and manual handoffs with unified, end-to-end workflows.
• Drive new SKU development and monetization strategies for Dev Ops capabilities, working cross-functionally to identify market opportunities, define packaging, establish pricing frameworks, and build business cases that demonstrate clear ROI and competitive differentiation.
• Build and continuously refine compelling positioning and messaging for Git Lab's Dev Ops offerings, including persona-specific content for platform engineering leaders, Dev Ops directors, technology executives, and developer teams, clearly articulating the value of a single source of truth across the software development lifecycle.
• Define and execute comprehensive go-to-market plans for new SKUs, packaging innovations, and existing Dev Ops capabilities, ensuring launches are timely, impactful, and tightly aligned with sales, field marketing, and digital marketing motions while delivering measurable pipeline and revenue impact.
• Serve as a subject matter expert for Dev Ops and intelligent orchestration within Product Marketing, synthesizing analyst feedback, market trends, competitive insights, and customer proof points into differentiated narratives that highlight Git Lab's architectural advantages over fragmented tool chains and point solutions.
• Create and maintain high-impact sales enablement materials such as pitches, playbooks, FAQs, objection-handling guides, pricing and packaging comparison guides, and business value / total cost of ownership assets that help scale Dev Ops-focused sales motions and accelerate deal velocity.
• Establish and expand Git Lab's external thought leadership in Dev Ops modernization by supporting and driving speaking engagements, content programs, and other opportunities…