Product Marketing Manager - and Customer Insights

Who we are is what we do.

Deel is the all‑in‑one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI‑powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest‑growing SaaS company in history, Deel is transforming how global talent connects with world‑class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We’re not just building software; we’re creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you’ll tackle complex challenges that impact millions of people’s working lives. With our momentum—backed by a $17.3 billion valuation and $1 B Annual Recurring Revenue (ARR) in just over five years—you’ll drive meaningful impact while building expertise that makes you a sought‑out leader in the transformation of global work.

• Develop, implement, and own Deel’s customer insights and competitive intelligence programs
  , ensuring insights are actionable, scalable, and continuously updated.

• Lead qualitative and quantitative research to deeply understand customer needs, buying behaviors, objections, and decision drivers across key segments.

• Own competitive research for specific product lines and priority competitors
  , including positioning, messaging, pricing, packaging, and go‑to‑market motions.

• Synthesize insights into clear narratives that influence product roadmaps, positioning, and strategic decisions.

• Build automations and repeatable systems to streamline the collection, analysis, and distribution of customer and competitive insights.

• Enable insights through multiple channels such as:

  • Internal training sessions and workshops

  • Sales and marketing collateral

  • Competitive battle cards

  • Alerts, dashboards, and newsletters

• Ensure insights are easily discoverable and embedded into day‑to‑day workflows for Sales, Marketing, Product, and Growth.

• Create compelling sales and marketing collateral grounded in customer and competitive insights.

• Partner closely with Growth and Marketing teams to inform positioning, messaging, and campaigns that differentiate Deel in the market.

• Train and enable Sales teams with competitive and customer insights that:

  • Improve confidence in competitive deals

  • Address objections effectively

  • Increase win rates and deal velocity

Cross‑Functional Impact

• Act as a trusted partner to Product, Sales, Marketing, and Growth, ensuring customer and market insights are reflected in strategy and execution.

• Track and measure the impact of insights on GTM performance (e.g., win rates, messaging adoption, sales feedback).

• 5+ years of experience in Product Marketing, Customer Insights, Market Research, or Competitive Intelligence roles within B2B SaaS.

• Proven ability to conduct high‑quality qualitative and quantitative research, with a strong data‑driven…