Digital & Paid Marketing Executive

Digital & Paid Marketing Executive

Location: Kempston, Bedfordshire (Office-based)

Start Date: ASAP

Reporting to: Marketing Manager

The Role

We’re looking for an enthusiastic, analytical Digital & Paid Marketing Executive to manage our paid digital channels and help drive Polycote’s growth ambitions through to 2026 and beyond.

You’ll support the delivery and optimisation of Polycote’s digital lead generation activity, working closely with the Marketing Manager to execute paid media, SEO, and wider digital marketing initiatives. This is a hands‑on role focused on performance, analysis, and continuous improvement, helping turn insight into action across our marketing channels.

Paid Media (PPC & Paid Social)

• Build, launch, and optimise paid media campaigns across Google Ads, Microsoft Ads, and Linked In Ads, generating high‑quality leads and enquiries.
• Support the management of campaign budgets, bidding strategies, and audience targeting in line with agreed objectives.
• Write compelling, conversion‑focused ad copy that effectively promotes our industry‑leading products and services.
• Collaborate with external web developers to create and optimise PPC landing pages, improving click‑through and conversion rates.
• Monitor, analyse, and optimise campaign performance using tools such as Google Analytics.
• Produce regular performance reports covering PPC and website activity, with clear insights and recommendations.

SEO & Content

• Create SEO‑optimised blog posts, case studies, and how‑to guides aligned with keyword strategy and customer intent.
• Conduct keyword research and optimise on‑page elements including meta data, headers, internal linking, and content structure.
• Carry out regular SEO audits and implement improvements to maintain and grow organic visibility.

Wider Marketing Responsibilities

• Manage Google Tag Manager (GTM) tracking, implementation, and monitoring.
• Support the ongoing management and organisation of the CRM system, ensuring data remains accurate, up to date, and well categorised.
• Assist with the development and optimisation of marketing email campaigns.
• Support website management, including product updates and content changes.
• Stay up to date with digital marketing developments and best practices.
• Conduct market research to identify growth opportunities.
• Contribute to ad hoc marketing activity such as social media, brochure development, and events.
• Minimum 2 years’ experience in a PPC or paid media role.
• B2B and/or lead generation experience.
• Solid understanding of SEO best practices and keyword research tools.
• Canva or basic design experience.
• Recognised marketing qualifications.
• Knowledge of AI platforms and their impact on the marketing landscape.

Working Hours

• 40 hours per week, Monday to Friday.
• 8am – 5pm, 1 hour for lunch.
• Office‑based role.

Employee Benefits

• Fully stocked kitchen.
• Free on‑site parking.

About Polycote

Polycote has been manufacturing and supplying specialist epoxy and polyurethane floor repairs, screeds, coatings, and other unique building products since 1991. We’re a small, experienced team with a strong reputation in our industry and ambitious growth plans.

Why Join Polycote?

At Polycote, you’ll be part of a supportive, collaborative team where your ideas and contributions truly matter. We offer a competitive package, performance‑related rewards, and clear opportunities for professional development. You’ll have access to training, tools, and resources to help you succeed, with genuine scope to grow your role as the business expands.

Our Values

• Positive – We are optimistic, professional, and have a can‑do attitude.
• Humble – We respect one another, value teamwork, and remain open to learning and feedback.
• Innovative – We encourage new ideas and continuously look for ways to improve what we do.
• Adaptable – We stay flexible and respond confidently to change, challenges, and new opportunities.
• Tenacious – We are driven to grow, show determination and commitment, and see tasks through to completion.

How to Apply:

Send your CV and short cover letter summarising your experience with PPC and lead generation.