Group Product Manager, Autoimmunity
Listed on 2026-01-28
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Marketing / Advertising / PR
Marketing Manager
Location:
Bedford, Massachusetts, United States (180 Hartwell Road, 01730). Shift: 1st (full-time, on-site).
Werfen is a family‑owned, innovative company founded in 1966 in Barcelona, Spain. We are a global leader in specialized diagnostics across Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. We research, develop, and manufacture customized assays and biomaterials for more than 100 territories worldwide. The Marketing Manager for the Product Line reports to the Department Director and directs the day‑to‑day management of the marketing staff for the product line.
The role develops and implements strategic marketing activities and programs for all supported products and provides marketing assistance and support to affiliates, distributors, and customers.
- Prepare and work with marketing teams on marketing programs for the assigned product line.
- Contribute, through the marketing staff, to planning and creation of advertising and promotional materials and technical information.
- Promote, through the marketing staff, the generation of technical publications on products and applications.
- Provide and oversee the analysis of competitive products, pricing, and selling techniques.
- Provide and oversee market research to define and assess opportunities for new products.
- Stay informed about developments and testing in the medical diagnostic industry as they apply to the company's future marketing plans and products.
- Coordinate cross‑department (R&D, QA, Regulatory, Manufacturing, Commercial Operations, Marketing) efforts related to on‑market analyzers, tests, and production planning.
- Understand the technical aspects of Werfen and competitive products.
- Understand the regulatory requirements for assigned products.
- Oversee, coordinate the training needs of marketing staff.
Budget managed (if applicable): N/A
Internal Networking/Key relationships – To be determined based on department needs.
Skills & Capabilities
- Strong functional management skills and ability to hire and develop team members.
- Strong technical skills and ability to learn new technologies as required.
- Conflict management skills, timely decision‑making ability, and strong business acumen.
- Bachelor's degree in an applicable technical discipline such as medical technology, biomedical engineering, or equivalent.
- An MBA is a plus.
- Minimum 5 years of experience in product marketing, marketing, and/or sales management.
- Practical knowledge of Hemostasis or Critical Care as it relates to the assigned product line.
- International mobility required: no.
- Travel requirements:
Some travel up to 25%.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment, or retaliation based on characteristics protected by applicable state or federal law. If you have a disability and need an accommodation in the online application process, please contact N for assistance.
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