Lead, Brand Initiatives Brand Marketing NA

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s Marketing team sets the brand tone. A creative force of experts tell Nike’s stories of innovation and sport through brand strategy, digital engagement, athlete services, advertising and product presentation. Using channels ranging from retail stores to social media, Marketing teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

We are seeking a Brand Lead for Brand Initiatives for the North America Geography. This role is based at Nike World Headquarters, Beaverton, Oregon.

The candidate should have a team first approach, learning agility, growth mindset and ability to work and collaborate with cross-functional and cross-cultural teammates.

In addition, we’re looking for a candidate passionate about the impact of sport, the college landscape, and understands the wants and needs of our 17-21 year old target consumer.

Our vision as a brand is to make athlete dreams real, and we believe sport has the power to move the world forward. Every day, we demand a better future for ourselves, our athletes, and our communities. As a member of our team, driven by a passion for sport and an instinct for innovation, you will contribute to our goal of elevating human potential.

In this role, you will drive brand initiatives across North America, focused on the geography’s biggest moments, college activations, and purpose led opportunities. You will work across multiple sport teams, partnering closely to shape how the brand shows up in moments that matter most. Your work will sit at the intersection of sport, culture, and community, creating meaningful connections between our athletes and consumers.

You will lead and contribute to cross functional collaboration across Brand, Sports Marketing, Integrated Marketing, Cities, and Global partners. This role requires comfort working in ambiguity, the ability to move fluidly from one initiative to the next, and a mindset oriented toward problem solving and opportunity identification. Priorities will shift based on team needs and the evolving sports and cultural landscape, and you will play a critical role in helping teams navigate that change.

As an orchestrator of Brand Initiatives, you will be accountable to shape and deliver integrated marketing plans. You will identify new ways to connect with athletes and communities, drive college experiences, develop platforms and experiences that feel authentic, emotive, and culturally relevant. Your strategies will be informed by consumer insights and data, developed in partnership with city, geo, and global teams.

The outcome of your work will drive brand distinction across North America, strengthen our relationship with athletes and partners, and reinforce the role of sport as a force for progress.

We’re a diverse, inclusive, innovative and passionate team. In this role, you will report directly to the Brand Director of NA Brand Initiatives & College Marketing.

Youtube will work alongside the NA Brand Management team building plans in partnership with the Nike Marketing Functional teams:

• Digital Marketing
• Retail Marketing
• Brand Creative
• Integrated Media
• Communications
• Marketplace
• Sports Marketing
• Product Merchandising

In addition to that, you’ll have an opportunity to work with different cities across the country, partnering with our brand teammates across our key cities.

• 4-5+ years of experience in Marketing
• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
• Interest and understanding of the Gen Z/Gen Alpha Consumer and understanding of the media and…