Lead, FBAT Brand Marketing - Jordan NA

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player:
Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness across all fields of play with one mission in mind: help the next generation of athletes FLY.

Jordan Brand’s North America marketing organization is seeking an experienced Lead to bring a fresh and disruptive point of view to our emerging Football, Baseball, Athletic Training (FBAT). In this role, you will extend the global vision for FBAT across consumer experiences, retail and partner marketing, and external brand partnerships and activations within the North American geography. This is an influential, mid-management level role with high accountability and opportunity to influence the world of Jordan FBAT for the long term.

We’re looking for a Brand Marketing Lead for Jordan FBAT to join our Beaverton-based North America Sport Brand team. Reporting directly to the Director of FBAT, this role will Influence long-term consumer strategy while owning seasonal marketing plans as the primary operator of the cross-functional consumer brand offense. The FBAT Lead will be responsible for driving functional excellence within the geo marketing team and deliver brand plans that grow the business while creating deeper, lasting relationships with the consumer.

• A comprehensive understanding and demonstrated passion for the football, baseball, training, global football, landscape along with the streetwear landscape;
  Jordan distinction hinges on the balance of both in equal measure.
• An insatiable appetite for trends and the future of sport; you are culturally curious, sport obsessed, and having an appreciation for popular culture at large
• A desire to get up every morning and dream about how to reach FBAT consumers with a Jordan affinity in new and head-turning ways

· Own the consumer; you will observe and define their insights, problems, opportunities and needs

• Own the development and delivery of the seasonal brief; you will orchestrate the cross functional teams seasonally in service of that consumer all the way through to execution
• Own the seasonal product buy for seeding and event execution; work across product operations and merchandising to ensure delivery and maintenance of the product calendar and line plan

· Manage campaign progress measurement including recapping and teardowns

• Lead agency relationships when relevant for event or creative execution
• Inform the annual FBAT marketing plans and budget planning process in partnership with the Director of FBAT in North America
• Galvanize teams to unlock solutions and drive to outcomes
• Collaborate regularly with Global FBAT Marketing counterparts to ensure the geography approach expands the global strategy
• Stay connected and drive relationships within the FBAT space, and represent the ethos of the Brand
• Constantly seek new opportunities to continually build new consumer experiences that accelerate brand and business growth internally and externally

You will collaborate and partner with the following key internal and external partners:

· Sport, Streetwear, Energy and Brand Initiative Brand Teammates across Geo, City and Global Brand Teams

• External Creators or Partners within the world of FBAT/sport culture
• Operations & Planning
• Brand Creative
• Retail Marketing, inclusive of Key Account Retailers (Ie. DSG/Footlocker, Champs,etc).
• Digital, Social, and Integrated Media Teams (Owned)
• Communications (Earned)
• Sports & Entertainment Marketing
• Merchandising
• Product Management

Qualifications:

• Bachelor's degree in Marketing, Design, Art or related field. Will accept any suitable combination of education, experience and training
• 6+ years of experience in consumer brand marketing; related experience in retail marketing and/or digital brand marketing will be considered in aggregate
• Experience managing external partnership + agency stakeholders; must have live experience activation experience, leading and executing medium to large scale consumer facing events
• Experience…