Director, Basketball Global – Digital

Job Description

• Define and execute digital strategy for global basketball, ensuring alignment with brand-defining seasonal concepts and holiday initiatives.
• Own creative direction for digital experiences across social, web, and retail platforms, from website copy to creator partnerships.
• Lead multidisciplinary teams (design, narrative, social/digital) to deliver cohesive brand stories with attention to detail.
• Partner upstream with product concept and marketing teams to shape strategy and execution.
• Manage agency relationships and external creative talent, fostering collaboration and innovation.
• Commission and direct work across digital and physical platforms, ensuring best-in-class creative output.
• Drive engagement through storytelling, leveraging cultural insights, basketball performance expertise, and creator partnerships.
• Collaborate cross-functionally with creative and brand partners to ensure seamless integration across touchpoints.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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• 10+ years in branded content, agency, or marketing environments with strong digital focus.
• Deep understanding of basketball culture and digital trends; a true “hoop head.”
• Proven leadership in creative direction and team management, with ability to balance strategy and detail.
• Expertise in Adobe Creative Suite, Figma, and digital production workflows.
• Strong communication and organizational skills; ability to lead across global teams.
• Experience in seasonal marketing and digital ecosystems preferred.

• Comfortable navigating ambiguity and shaping vision for new digital initiatives.
• Collaborative mindset with ability to brainstorm and execute—from high-level strategy to granular details.
• Open to learning logistics of digital platforms while driving cultural relevance.
• Thrives in cross-functional environments and can manage complex relationships across global teams.