Vice President of Sales

Vice President of Sales (high ticket, direct to consumer)

Be among the first 25 applicants.

Base pay range: $/yr – $/yr

Regular travel to regional locations across TX, OK, and LA.

Compensation: $120,000–$150,000 base salary + additional compensation.

The Opportunity

A newly created VP of Sales role for a leader who lives and breathes consumer sales, understands how people buy, and knows how to turn a good sales team into a great one.

This is an opportunity for someone who has personally closed deals, sold in the home, and understands the psychology behind retail and consumer, big-ticket, high-touch, residential sales. If you are energized by building sales teams, teaching others how to sell, and creating structure and unity where it doesn’t yet exist, this role offers the chance to make a real and lasting impact.

This position is intentionally B2C-focused and is not a traditional B2B, channel role.

What You’ll Be Doing

As Vice President of Sales, you will report directly to ownership and take full responsibility of the residential sales function. This is a hands‑on leadership role where you will spend meaningful time in the field, coaching sales consultants, supporting in‑home appointments, and helping close complex or high‑value opportunities.

You will also be responsible for building the foundation of the sales organization — creating the playbook, setting expectations, and establishing the discipline needed to help the team sell more, sell better, and sell consistently.

• Lead all business‑to‑consumer (B2C) residential sales activities across multiple locations.
• Own the entire customer journey, from first contact through in‑home consultation, close, and transition to operations.
• Apply a strong understanding of consumer behavior and sales psychology to improve close rates and overall sales performance.
• Step into live selling situations when needed and lead by example as a closer.

• Create and implement a clear, practical sales playbook that sales consultants can actually use.
• Standardize how the team approaches in‑home consultations, presentations, objection handling, and closing.
• Introduce structure, consistency, and accountability while still allowing room for individual selling styles.

• Recruit, onboard, and develop a multi‑location team of retail and in‑home sales consultants.
• Spend 50–60% of your time in the field conducting ride‑alongs, in‑home coaching, and showroom training.
• Build a sales culture rooted in motivation, discipline, accountability, and continuous improvement.
• Train salespeople not just on what to sell, but how to sell.
• Establish clear sales metrics and expectations, including close rates, lead conversion, average ticket value, and sales cycle length.
• Implement sales process discipline using CRM and reporting tools to ensure visibility and accurate forecasting.
• Lead engaging weekly sales meetings to keep teams aligned, focused, and motivated.

• Work closely with Marketing to align lead generation, promotions, and showroom traffic strategies.
• Partner with Operations to ensure a smooth customer experience from signed contract through installation.
• Support new location and showroom openings with a retail‑focused, consumer‑driven sales approach.

• Proven experience leading B2C, retail, and/or in‑home sales teams.
• A strong personal background as a closer selling high‑ticket consumer products or services.
• Ability and motivation to build a sales organization and playbook from the ground up.
• Passion for sales, coaching, and developing people.
• Strong understanding of consumer psychology and consultative selling.
• High level of personal discipline, drive, and follow‑through.
• Willingness to travel regularly (3–4 days per week).
• Base salary: $120,000–$150,000, depending on experience.
• Performance‑based bonus or commission opportunity after 6 months.
• Medical, dental, and vision benefits.
• Company vehicle and fuel card.
• Laptop and cell phone.
• Paid time off and company holidays.
• Long‑term growth potential as the organization continues to expand.

Why This Role Stands Out

This is a chance to step into a newly created role with real ownership and influence. The company is growing, ownership is invested, and the opportunity is there for the right sales leader to build something meaningful, coach a team, and directly impact revenue.

If you love sales, love developing people, and enjoy being in the field—not just behind a desk—this could be a great next step.

• Director

• Full‑time

• Sales and Management
• Retail and Retail Luxury Goods and Jewelry

Medical insurance, vision insurance, 401(k), disability insurance, child care support.