Marketing Specialist

Overview

Olympia Wealth & Life Management – Beachwood, OH (Hybrid)

About Olympia Wealth & Life Management:
At Olympia Wealth & Life Management, we’re here to help you build a career that empowers you to make a difference. Our mission is to educate and inspire others to take bold control of their financial futures. Join our team, and together we’ll create a fulfilling, prosperous future—for our clients and for you.

We are seeking a marketing professional who is excited to help level Olympia up through thoughtful strategy, creative execution, and disciplined analytics.

The Part-Time Marketing Specialist is responsible for owning and executing Olympia’s core marketing initiatives, including email marketing, social media, educational content (blogs, podcasts, and TED-style talks), and event coordination. This is a hands-on, high-impact role designed for someone who wants to elevate Olympia’s brand, visibility, and client engagement—not simply maintain existing efforts.

This role blends creative storytelling with disciplined execution,
weekly performance tracking
, analytics, and professionalism in a regulated financial services environment.

• Publish a 90-day editorial calendar across email, social media, blog/web, and audio/video content.
• Launch or refresh a segmented monthly client newsletter.
• Publish 1–2 educational blog posts aligned with SEO and client FAQs.
• Support the planning, scripting, or launch of an educational podcast episode or TED-style talk.
• Deliver a weekly performance snapshot highlighting key marketing metrics.
• Build a simple reporting dashboard and propose at least two data-driven experiments.
• Plan and execute one client or prospect-focused event or webinar, including post-event follow-up.
• Identify and implement high-impact improvements that elevate Olympia’s brand and marketing effectiveness
  .

• Develop and manage a content calendar for client emails and newsletters.
• Write clear, client-friendly copy aligned with brand and compliance standards.
• Segment lists, run A/B tests, and track deliverability, open rates, click-throughs, and conversions.
• Maintain clean lists, opt-in/opt-out processes, and archive materials per compliance requirements.

• Own the editorial calendar and posting across approved platforms (Linked In, Facebook, Instagram).
• Promote blogs, podcast episodes, educational talks, events, and key firm initiatives.
• Write short-form content and thoughtfully curate third-party articles.
• Monitor comments and direct messages.
• Coordinate paid boosts or ads as needed; tag UTMs and report performance.

• Research, draft, and edit content including:
• Blog posts and SEO-driven educational articles
• Podcast concepts, outlines, show notes, and promotional copy
• TED-style talk scripts, talking points, and presentation narratives
• Client guides, FAQs, checklists, video scripts, and handouts
• Collaborate with leadership to translate expertise into engaging, compliant educational content.
• Repurpose content across email, social media, web, podcasts, events, and presentations.

• Plan and execute educational workshops, webinars, client appreciation events, and community sponsor ships.
• Support live or recorded educational talks and podcast-style events.
• Manage invitations, registrations/RSVPs, venues, logistics, and partner coordination.
• Create event assets including landing pages, email sequences, handouts, and slide decks.
• Capture leads and manage post-event follow-up to support business development.

• Conduct keyword research and optimize on-page elements (titles, meta descriptions, headers, internal linking).
• Recommend content pillars and topic clusters aligned with blogs, podcasts, and educational talks.
• Monitor rankings and traffic using Analytics and Search Console.
• Suggest improvements to site architecture, local SEO, Google Business Profile, reviews, and citations.

• Maintain a weekly and monthly reporting cadence for leadership.
• Track performance across email, social media, blogs, podcasts,…