Sr Analyst, Omni Commerce; Digital Coupons

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come.

We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

This role exists to lead the planning, execution, and performance management of digital coupon programs across key national coupon vendors. The Senior Analyst, Omni Commerce (Digital Coupons) partners with omni‑commerce leads, agencies, and vendors to ensure digital coupons are executed accurately, optimized in‑flight, and measured for incremental impact. The role drives data‑backed recommendations to improve efficiency, effectiveness, and ROI of digital coupon investments.

• Reports to Director, Omni Marketing;
  No direct reports
• Peer relationships include omni‑commerce leads, sales, brand, marketing analytics
• Key internal contacts listed above;
  External contacts are agency partners, retailers, and various coupon vendors

This is a Hybrid role based in our Battle Creek, Michigan Corporate Headquarters.

• Work with cross‑functional partners to establish annual and quarterly digital coupon plans across brands and vendors
• Engage digital coupon vendors to solicit and review program estimates
• Partner with the coupon agency to finalize program estimates, OCR creation, PO management, and proof verification
• Facilitate entry of digital coupon assets into vendor portals, with a primary focus on Ibotta

• Maintain weekly tracking of digital coupon performance and pacing across platforms, pulling data from vendor portals and monitoring redemptions
• Conduct ongoing QA of redemptions and estimate‑versus‑actual reconciliation
• When coupons are not pacing as planned, partner with the coupon agency or vendor to recommend and implement adjustments

• Act as a thought partner to omni‑commerce and sales leads by aligning national plans to retailer‑specific coupon calendars
• Partner with omni‑commerce leads on understanding total promotional pressure and integrate coupons into retailer plans
  
  Complete promotional analysis using analytics tools to inform digital coupon strategy based on competitive intelligence and pricing and promotional trends

• Partner with agency teams on monthly reporting, translating performance insights (cost, redemptions, units, estimate versus final) into optimization recommendations
• Create post‑campaign summaries, including key metrics and recommendations
• Support test‑and‑learn pilots across vendors and/or retailers
• Partner with the marketing analytics team on measurement and ROI evaluation, including assessment of incremental impact versus base sales
• Provide recommendations for future coupon depth, timing, and retailer prioritization

• Bachelor’s degree in business, marketing, or a related field
• 2–4 years of relevant professional background, including 2+ years supporting promotions, digital coupons, or commerce analytics
• Hands‑on use of digital coupon vendor portals (e.g., Ibotta, Inmar, Neptune, NCH)
• Exposure to CPG or retail environments, with involvement in retailer‑specific promotional execution
• Proven ability to evaluate promotional performance, including ROI, incrementality, and test‑and‑learn initiatives
• Demonstrated success partnering with external agencies or vendors to execute and manage digital programs
• Proficiency with analytics and reporting tools (e.g., Excel, dashboards, or BI platforms) to analyze performance and inform decisions
• Highly organized and structured, with the ability to manage multiple projects simultaneously
• Strong communication and presentation skills, with the ability to clearly convey insights and…