Automotive Marketing Coordinator

Overview

Are you ready to kick-start your career in digital marketing? Are you a people person and enjoy working with others? Join us as an Automotive Account Marketing Coordinator and dive into Account Services. As a Marketing Coordinator, you will collaborate closely with Account Managers and internal teams to ensure client success in the fast-paced automotive industry.

• SALES OPTIMIZATION AUDITS - Completing various audits such as:
• • Mystery Shops:
    Submitting test leads to our client to evaluate how we compare to their competitors
  • Call Audits:
    Listening and evaluating the effectiveness of the lead handling process
  • CRM Audits:
    Auditing leads and sales in the CRM to ensure client goals are met
  • Merchandising Audits:
    Analyzing client’s website to compare with competitors to ensure the client’s website is merchandised well and meeting standards
  • Daily CRM Audits:
    Send daily reports to select clients
• ACCOUNT MANAGEMENT SUPPORT
• • Management of TaskIQ for assigned accounts (Working directly with AM)
  • Assist Account Managers with mid and end of month reporting as needed
  • Weekly monitoring of client KPIs such as website traffic, conversion rate, impression share, etc.
  • Export sales data from client CRM and accurately enter into the client portal
  • Attend client meetings with Account Manager
  • GA4 Audits and evaluate top / worst performing sources
• ONGOING TRAINING + DEVELOPMENT
• • Develop a thorough knowledge of the automotive industry and its sales processes
  • Participate in company training related to our current products and services (SEO, Paid Search, Social Media, DV, CTV/OTT, Creative)
  • Maintain current Google Analytics Certification, Google Mobile Certification, and Google AdWords Certifications at all times
• Other Duties may be assigned related to the position

• Bachelors of Science in Digital Advertising, Marketing, Business, Data Analytics, Mass Communications or relevant experience
• At least 1 year of Digital Marketing experience with an understanding of digital channels (SEO, SEM, Social, Programmatic, CTV, etc)
• Experience analyzing and summarizing data
• Organized with ability to meet tight deadlines
• Strong attention to detail
• Excellent communication skills, both written and verbal
• Proficient with Google Sheets/Microsoft Excel