Market Manager - Louisiana

Overview

Objective
Position is responsible for the sales and distribution growth of the company’s products, focused on distributor management, market development, chain and retail execution.

• Accountable for the management of the sales and distribution growth of the portfolio in the assigned market.
• Develop distributor programs that identify, target, and market to existing and potential accounts, to maximize distribution, shelf space and “3P” merchandising efforts within the market.
• Build share of mind and attention with distributors by:
  • Regularly attending and leading distributor meetings,
  • Keeping all levels of distributor management well-informed of company initiatives.
  • Developing incentives & programs that keep consistent focus and effort on our brands.
  • Tracking and measuring performance against key priorities.
  • Promote the “Multiplier Effect” by training and motivating distributor sales reps and managers on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade.
• Oversee and manage appropriate distributor inventory levels, working with customer orders team and distributor purchasing managers.
• Foster and develop productive business relationships in the market that drives clear results.
• Collaborate with Sales Director on development and execution of distributor’s Annual Business Plan and the overall strategic sales plan for the market to maximize sales and distribution.
• Provide day to day management, development, training, and ultimate accountability of Field Sales Reps within the market.
• Coordinate market blitzes in various locations in and outside of an assigned market.
• Provide account management, planning and execution in chain & key accounts within the market.
• Create and execute marketing promotions with customers, festivals, and events.
• Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
• Record sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives.
• Meet and maintain sales goals that are set regularly with the Regional Sales Director
• Maintain regular and consistent communicates with FSRs, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary

• Ensure the company’s quality standards are understood and enforced by distributors and retailers.
• Maintain an understanding of all legal restrictions regarding company products in each market and ensure all initiatives are executed within those limitations.
• Maintain a flexible work schedule as weekends and extended workdays are often necessary.
• Uphold a professional appearance, keeps a well-maintained and organized vehicle, and represents the company in a positive and reputable manner.
• Perform other related duties as required or assigned.

• High Energy - Be a self-starter with a strong desire and ability to execute and win at retail.
• Work Ethic - Have attention to detail and ability to complete tasks on time and independently and consistent, strong work ethic.
• Time Management - Ability to multi-task efficiently, prioritize work around key business drivers.
• Communication - Skill in verbal and written communication and presentation.
• Relationship Builder – Ability to develop lasting and value-added relationships with stakeholders.
• Organization - Ability to pre-plan on weekly and monthly basis; consistently execute timely plans.
• Growth Mindset - Ability to demonstrate a strong desire to grow professionally with the company and willingness to learn new skills and experiences.
• Business Planning – Ability to effectively plan and manage wholesaler objectives and initiatives.
• Bev Alc Experience - Minimum of 2 years of experience in the Beverage Alcohol Industry, preferably within the Beer Category
• Manage Direct Reports - Prior experience managing direct reports in a sales environment.
• Wholesaler Knowledge - Knowledge and experience within the 3-tier system with the ability to balance…