Senior Manager, Marketing

Overview

Studyville is a premier academic enrichment hub, where students of all ages gain the confidence, skills, and support to thrive. With a reputation for excellence, we provide high-quality tutoring and a vibrant, welcoming environment that inspires learning and growth.

The Senior Marketing Manager is both strategist and executor. You’ll design and implement campaigns that drive measurable enrollment, franchise growth, and district partnerships while using Studyville’s remarkable student outcomes data as a storytelling engine. This role requires a marketer who can translate raw numbers into compelling narratives that showcase our impact, differentiate us from competitors, and build trust with parents, districts, and franchise partners.

It’s ideal for someone who can have an "owner's mindset" and enjoys rolling up their sleeves to run ads, create content, and deliver tangible results.

• This is a full-time M-F position; evening and weekend availability required as needed by the business
• Ability to travel up to 15% of the time
• Overnight travel required for conferences and events
• Primary work location: 8318 Jefferson Hwy, Baton Rouge LA 70809

• Competitive salary rate: $75,000 to $85,000 - DOE
• Health Insurance:
  Dental, Medical, & Vision
• Flexible PTO policy
• All business-related travel expenses covered (meals, lodging, and transportation)
• Professional Development

Key Responsibilities

Consumer Product Marketing (Primary Focus)

• Social Commerce & E-Commerce:
  Build and manage Instagram Shop and e-commerce presence for consumer product sales.
• Develop and execute social media content strategy across Instagram, Facebook, Linked In, Pinterest, and Tik Tok.
• Create and manage pre-order hubs with conversion optimization (abandoned cart recovery, retargeting, SMS marketing, referral programs).
• Build email drip campaigns for pre-launch nurture, launch announcements, and customer retention.

Strategic Partnerships & Institutional Distribution

• Pitch and secure collaborations with national organizations and institutional partners.
• Develop retail and museum store distribution partnerships with limited-edition product strategies.
• Support retailer outreach to specialty stores, independent bookstores, and local boutiques.

Media Relations & Influencer Marketing

• Pitch national parenting/education outlets and trade publications.
• Manage advance review copy distribution, press releases, and regional media outreach.
• Book media appearances on local news and morning shows; pitch video segments.
• Identify, recruit, and manage influencer partnerships across parenting, education, and homeschool communities.

Launch Events & Activations

• Plan and execute pop-up activations, livestream events, and community partnerships.
• Coordinate library events, school visits, and festival booth presence.

Creative Asset Production

• Oversee production of packaged video ad units (15s, 30s, 60s; 9:16 Reels/Tik Toks), product demos, and static imagery.
• Develop retail POS assets: dielines, mockups, shelf-ready images, and display fixture designs.

• Develop and execute integrated marketing strategy tied to student enrollment, franchise sales, and ESA/district funding opportunities (ESA, TISA, Title programs).
• Build and manage marketing calendar aligned with enrollment cycles, franchise launches, testing seasons, and policy-driven opportunities.
• Create campaigns for different customer segments (parents, districts, franchise candidates).
• Oversee agencies and vendors, ensuring strategic alignment, AI-augmented workflows, and brand consistency.

• Conduct ongoing market intelligence across tutoring, franchising, education, and consumer product sectors.
• Benchmark Studyville's offerings, pricing, and campaigns against competitors.
• Deliver quarterly competitive analysis with positioning, differentiation, and opportunity capture recommendations.
• Use AI tools (Perplexity, ChatGPT, Claude) to synthesize policy changes, competitor content, and market signals into concise briefs for leadership.

• Own Facebook/Instagram,…