Programmatic Analyst

Overview

A Programmatic Media Buyer (DV Analyst) will manage a portfolio of clients in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, & Google Web Designer).

• Implement and manage programmatic advertising campaigns across platforms (DV360, CM360, Stack Adapt, Google Analytics, etc.)
• Analyze programmatic campaigns to identify trends, insights, and optimization opportunities.
• Maintain high attention to detail in regard to ad copy, logos, graphics, budget and scope of work.
• Collaborate closely with account managers on campaign strategies, performance and recommendations for improvement.
• Collaborate with cross-functional teams to develop strategies for audience segmentation, retargeting, and personalized messaging.
• Ensure campaign is properly set up and that all ads being sent to the correct landing page
• Conduct A/B tests to evaluate the effectiveness of different creatives, ad formats and messaging strategies.
• Generate regular reports to track campaign performance and communicate key findings.
• Monitor CRM daily for assigned tasks and ensure completion of tasks.
• Maintain performance standards on all assigned accounts.
• Analyze large subsets of data and provide client-facing feedback and reports.
• Stay current on industry trends, best practices and technologies in programmatic advertising.
• Other duties may be assigned.

• 1-2 years of Paid Media experience
• Experience and strong understanding of programmatic advertising.
• Experience using industry tools such as Google Analytics, DV360 (Display & Video 360)
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Excellent time-management and organizational skills
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

• Agency experience
• Google Ads Manager experience
• Google certifications (Google Analytics, Google Ads)
• Experience with programmatic DSPs such as Stack Adapt, The Trade Desk or similar
• Experience with paid search, paid social media, or CTV
• Experience in automotive, legal, and/or medical verticals
• Strong understanding of advertising and marketing principles, particularly for online audiences