Senior CRO Manager

Job Description

We're looking for a Senior CRO Manager to take the lead on conversion rate optimisation for a disruptive, market-leading brand in Financial Services. Theyre going through a major transformation and this is newly created role. Youll join an incredible team with some of the best Marketing talent in the country, and theres huge scope to shape the way the brand thinks and behaves on digital platforms.

This is a strategic role where youll create, manage, and deliver a roadmap of experimentation and personalisation initiatives. Youll work closely with senior stakeholders and cross-functional teams to maximise user experience and digital performance.

As Senior CRO Manager, youll develop and execute a comprehensive CRO strategy aligned with business objectives. Youll lead and mentor a team of CRO professionals and Personalisation Managers, ensuring collaboration and best practice across all projects.

Youll manage the testing roadmap, including A/B and multivariate experiments, and work closely with UX, analytics, product, and marketing teams to identify optimisation opportunities. Analysing test results and user behaviour will be key to deriving actionable insights. Youll also drive personalisation strategies to enhance engagement and conversion, reporting on performance and presenting findings to senior stakeholders.

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