Editor in Chief

Location: Remote-first (UK) with frequent in-person editorial sessions (Somerset)

Reports to: Managing Director of Drive Tribe

Salary: £60, (dependent on experience)

Drive Tribe is an automotive entertainment brand built around great storytelling, passionate audiences, and personality‑led video. Our ambition is simple: make the most distinctive car content on You Tube — content that enthusiasts love, audiences return to, and partners want to be part of.

We are now looking for an Editor‑in‑Chief to become the editorial brain of the channel.

This role owns the creative and editorial direction of Drive Tribe video. You will shape the tone, ideas, and storytelling across the channel — ensuring every video feels intentional, entertaining, and unmistakably Drive Tribe. You are not here to manage production logistics or make television. You are here to make brilliant stories for our You Tube channel.

You’ll work closely with our presenters (including Richard and Izzy Hammond), directors, editors, and production team to turn strong ideas into compelling stories that audiences actually watch.

• Define and protect the editorial voice and tonality of Drive Tribe
• Act as the final creative sense-check: is this good enough to publish?
• Ensure every video has a clear narrative arc and strong storytelling throughout

• Generate original video ideas and repeatable formats
• Develop treatments, video structures, scripts, and story outlines tailored to specific talent
• Build concepts that play to Richard and Izzy’s strengths while evolving the channel
• Identify gaps in the current talent mix and help introduce a new presenter to the channel

• Brief directors before shoots so the right story beats are captured on the day
• Work closely with editors to shape pacing, structure, and emotional payoff
• Balance creative instinct with audience feedback and performance data

• Work with You Tube analytics and audience behaviour in mind to refine formats and storytelling
• Understand what has historically worked on Drive Tribe — and evolve it rather than reinventing it
• Stay deeply connected to platform trends without chasing gimmicks

• Develop content that works within social‑first production budgets (not traditional TV budgets)
• Understand how branded integrations and partnerships work editorially
• Create ideas that naturally deliver value for sponsors while remaining authentic to the audience

• Leadership and team management experience, with the ability to mentor and guide a team of writers and editors
• Strategic planning skills, including Content Strategy and Audience Development
• Knowledge and passion for the automotive industry, with experience in Automotive Journalism being a significant advantage
• Car obsessed — genuine automotive enthusiasm is non‑negotiable
• A passion for storytelling and audience retention
• Exceptional creative writing skills (ideas, scripts, treatments, VO)
• Proven ability to shape stories across development, shoot, and edit
• Experience working within digital/social production environments
• Strong understanding of You Tube analytics and audience feedback loops
• Comfortable directing creative conversations with presenters and videographers
• High energy, opinionated, collaborative, and ideas‑driven

• Experience writing or developing content for an automotive You Tube channel
• Experience launching or developing on‑screen talent
• Background in creator‑led or personality‑driven content
• On‑camera or presenting experience

Our production office is currently situated in Somerset but we’re not restricting this role to a particular location. As such, this is a remote‑first role .

The successful candidate will join frequent in‑person editorial sessions for planning and creative alignment (frequency will depend on the candidate’s location). Day‑to‑day collaboration happens online across scripting, development, edits, and performance reviews.

We believe great editorial thinking doesn’t depend on location — it depends on taste, curiosity, and creative ambition.

• A clearer, stronger Drive Tribe identity
• Videos that feel deliberate and are unmistakably Drive Tribe
• Repeatable formats audiences recognise and return for
• Growth in audience engagement and watch time

If you’re someone who wakes up with video ideas, obsesses over storytelling structure, and loves cars as much as content — we want to hear from you.

Please apply with a covering letter, CV and any relevant examples of previous work via Linkedin.

Two‑stage Interviews will take place over the next couple of months with successful candidates asked to prepare for a creative session with the Drive Tribe team, including Richard Hammond.